DTC Wine Workshops founder, Sandra Hess, presents the “DTC Wine Management Academy” ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes: Four weekly workshops (each 1.5 hour online session) Four e-Workbooks One 1.5 hour One-on-One Coaching Session DTC Strategic Sales & Marketing Plan Template Certificate of Completion Online […]
The total number of email accounts exceeded 5.3B in 2017. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US-based wineries and reported the top 20% wineries critical success factors […]
Love of the Land is a mid-summer celebration honoring agricultural award winners who are leading the way to preserve Sonoma County’s rich farming heritage. The event begins with a tasting of Sonoma County wine and food. A dinner buffet featuring an array of Sonoma County-grown products follows the reception. The main event is a special […]
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on site visit after their initial guest experience. As a result, most customer relationships are nurtured through digital contact: email, social media and website ecommerce. Personalization is one of the biggest digital marketing trends available to companies today […]
Come and be a part of this on-the-ground learning day, connect with others who care about a healthy food system and help strengthen your local communities. Because we all have a stake in the way our food is grown. What to Expect At the Parducci Wine Cellars Day, you will… Learn how Holistic Management enables […]
Earn up to two continuing education units at session four of the 2018 Practical Wine Grape Growing Series. It will include four presentations about rodent and bird control, important fire prevention measures and the best veraison practices for your vineyard. It will be held July 18, 2018 from 1:00 – 4:00 p.m. at J. Lohr […]
USA Wine Ratings is of the leading brand competitions that happen annually in USA which rates Wine by Quality, Value, and Package. For any wine to earn its place on a retailer’s shelf or a restaurant’s alcohol list - and then vitally stay there - they need to be marketable and consumer driven and not […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance driven culture has become paramount to meet market demands and an ongoing challenge […]
WINE WOMEN’s July 24th event, “Help Yourself. Volunteer!” offers guests tips on “How to Build Your Resume (through volunteerism) in 3 Steps.” This complimentary recruiting and orientation event will be held at Raymond Vineyards in St. Helena at 5:30 p.m. and will: demonstrate how guests can volunteer to enhance their resumes discuss how building leadership skills can add to […]
The International Bulk Wine and Spirits Show (IBWSS) is an annual trade show and conference, open to trade professionals only, which takes place in San Francisco, CA. IBWSS visitors are buyers looking to meet up their demand of bulk wines, bulk spirits, private label programs, grape buying or contract manufacturing. WHO ARE THE VISITORS / BUYERS? […]
The 80/20 principle applies to most business relationships… that is, 80% return is determined by 20% of customers. While generating traffic to capture new buyers is important, it is often inconsistent based on seasonality, demographics and market trends. Wineries need to re-focus on building a strong foundation within the constructs of their existing customer base and […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on site visit after their initial guest experience. As a result, most customer relationships are nurtured through digital contact: email, social media and website ecommerce. Personalization is one of the biggest digital marketing trends available to companies today […]
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]
The total number of email accounts exceeded 5.3B in 2017. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US-based wineries and reported the top 20% wineries critical success factors […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance driven culture has become paramount to meet market demands and an ongoing challenge as wineries require more in depth skills and commitments from their hospitality staff. This live webinar will share best practices and creative ideas on how […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or business owners, this 90-minute live […]
Wine Industry Network (WIN) hosted nearly 500 people at the first Wine & Weed Symposium on August 3, 2017 in Santa Rosa, CA. The primary focus of this one-day business […]
12 participating wineries will be pouring their Fountaingrove selections–including a first look at the pre-and post-fire 2017 vintage– including Aldina Vineyards, Boisset (DeLoach/Buena Vista), Bricoleur Vineyards, Carol Shelton, Gamba Vineyards, H•L•R Cellars, […]
The 80/20 principle applies to most business relationships... that is, 80% return is determined by 20% of customers. While generating traffic to capture new buyers is important, it is often inconsistent based on seasonality, demographics and market trends. Wineries need to re-focus on building a strong foundation within the constructs of their existing customer base […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key […]
The fifth annual Wines & Vines Packaging Conference taking place Aug. 9, 2018, at Lincoln Theater in Yountville, Calif. The conference sessions, exhibits and amenities are designed for winemakers, winery operations managers, purchasing managers, wine marketers and other industry professionals. This is the essential meeting day for every winery that wants to improve its packaging […]
