The 80/20 principle applies to most business relationships... that is, 80% return is determined by 20% of customers. While generating traffic to capture new buyers is important, it is often inconsistent […]
The total number of email accounts exceeded 5.3B in 2017. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared […]
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge […]
The most successful approach to communicating your brand is an all-encompassing creative strategy that incorporates all of your communication efforts from public relations to social media to advertising and graphic […]
Open for clonal walk 9am - 12pm See - Touch - Taste 70 clones - 16 varieties Lunch at noon. Airport access available! Duarte Georgetown Vineyard 4661 Spanish Dry Diggins […]
Celebrate harvest in the beautiful Paso Robles wine country the good ol' fashioned way! We're talking about the annual Harvest Hoedown that takes place September 29, 2018 from 6-10 p.m. […]
Part I: Hiring & Building A Strong Team - OCTOBER 2, 2018 Learn How to Identify Tasting Room Talent Get Step by Step Tools to Write a Compelling Ad Learn What […]
Part II: Onboarding & Coaching Your Team - OCTOBER 3, 2018 Create a Timeline for Onboarding and Ongoing Coaching Onboarding Structure- How to Introduce Your Team to Responsibilities, Culture, Tools, Environment, […]
Open for clonal walk 9am - 12pm See - Touch - Taste 70 clones - 16 varieties Lunch at noon. Airport access available! Duarte Georgetown Vineyard 4661 Spanish Dry Diggins […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge […]
WINE WOMEN hosts, “Influencer Marketing,” on October 17th at the Wine Business Center in St. Helena at 6 p.m. Featuring guest speaker Kristy Sammis, founder of CLEVER, and a pioneer […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers […]
The total number of email accounts exceeded 5.3B in 2017. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared […]
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour […]
The 80/20 principle applies to most business relationships... that is, 80% return is determined by 20% of customers. While generating traffic to capture new buyers is important, it is often inconsistent […]
Our 3 hour formal training is still LIVE, but you don't have to travel! This training still includes roleplay and the opportunity for students to address their specific challenges and […]
Discover what Merlot lovers have known all along! To commemorate October's month-long Merlot celebration, don't miss your chance to taste some of the best Merlots from wineries throughout the West […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge […]
In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles […]
ifor·ti·fy 2018: Fortify Your Business The premier business conference and tradeshow for breweries, wineries, distilleries, and cideries that brings together industry, experts, suppliers and stakeholders to explore issues and learn about business improvement to enhance their organizations. With 150+ delegates, 40 exhibitors, 20 speakers and 4 sectors participating, this event is designed to provide learning, […]
Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a comprehensive dive into digital marketing. The wine business is a very competitive marketplace, and exploring new marketing […]
Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine […]
