The COVID-19 outbreak has affected all aspects of how we do business, including marketing. And when it comes to current and planned campaigns, marketing teams face unique challenges during a crisis. […]
Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist will moderate a discussion and showcase three Virtual Winery Program Case Studies from small and mid-level wineries to a large, multi-brand producer. Audience members will understand the Challenges, Approaches, Solutions and Results these three winery executives took in shaping the future of their consumer […]
Cannabis-infused beverages are one of the most innovative and fastest-growing market segments within the cannabis industry. The segment shares the most in common with the wine industry consumption occasions, consumer behaviors, branding strategies, etc. Join us and listen to our panel of industry leaders in the cannabis beverage space discuss the rapid growth of the […]
As the temperatures in California and other winemaking regions continue to rise, the wine’s pH and the increase in the level of potassium become more of a challenge for winemakers, particularly those making top-shelf, premium wines for which consistent, high-quality sensory profiles and color are critical. But winemakers have discovered a solution- Oenodia STARS® - which […]
Consistent increases in wildfire events and their impact on the grape and wine industries are driving the need for better understanding of smoke taint chemistry. Knowing the difference between free […]
It’s been said that winemakers hold fast to tradition when it comes to their tried-and-true oenological practices, especially when it comes to yeast, but that may be about to change. Introducing E2U™ - a certified range of yeast that can be pitched directly into the must without prior rehydration. In this Webinar, Fermentis will explain […]
Direct-to-consumer shipping has increased at an astronomical rate over the past year in the beverage alcohol industry. As a result, the industry has had to stay up-to-date with a number of compliance and regulatory requirements. This makes maintaining compliance even more difficult than it already is. In this webinar, we will discuss ways in which […]
Pix is changing the way eCommerce works for wineries by helping shoppers find the right wine, not just the cheapest. Join Joe Fattorini, Trade Managing Director, Media Personality, and Wine […]
Direct-to-consumer (DTC) shipping continues to be a hot topic, with things like retail reciprocity coming to the forefront. In this webinar, we will discuss recent changes in retailer shipping and updates on retailer DTC litigation. In addition, the time has come to take a look at the regulatory issues we expect to affect the industry […]
With more wineries adopting DTC, the wineries that architect a customer experience and modernize their operations, technology, and supply chain to meet the high expectations of the digital consumer, are awarded a greater share of wallet. Being frictionless is now table stakes. Delighting digital customers is the name of the game. In addition, there is […]
The data is in — other wineries have proven that texting with their prospects, customers, and members works. Texting saves you time. Texting sells more wine. And texting makes connecting with your winery easier and more delightful. But for highly regulated businesses like yours, it’s not obvious how to get started texting and optimize your […]
Benjamin Franklin once said, "The discovery of a wine is of greater moment than the discovery of a constellation. The universe is too full of stars." And we couldn't agree more! But how does the modern consumer find their perfect wine? How do wineries ensure their wine is "discovered", and what tools can producers utilize […]
Automation has long been a feature of press extraction, with intelligent programming integrated as a feature in the press range for many years. But artificial intelligence, or AI, integrated into […]
In a winemaking world facing workers shortage, time and energy constraints, it has been said that winemakers hold fast to tradition when it comes to their tried-and-true oenological practices, especially […]
