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WIN Webinars: Marketing During a Crisis

May 6 @ 10:00 am - 11:00 am PDT

The COVID-19 outbreak has affected all aspects of how we do business, including marketing. And when it comes to current and planned campaigns, marketing teams face unique challenges during a crisis.
 
In this 30-minute webinar, Susan DeMatei of WineGlass Marketing, a direct marketing agency serving the wine industry, shares insights into why understanding consumer psychology and the underlying emotions is critical when advertising during a crisis.

In this webinar you’ll learn:

  • What your consumers need to hear right now
  • How to alter marketing strategies to fit the current climate
  • How to support your brand by staying true to yourself
  •  

Moderated by:

Susan DeMatei
Susan DeMatei
Owner / WineGlass Marketing

Susan has over 25 years of experience in winery consumer Direct Marketing, including Wine Club, database marketing, CRM, e-commerce, social media, events and general luxury wine marketing encompassing awareness, conversion and loyalty. In 2012 Susan started WineGlass Marketing.

She holds a B.S. in Communications from Boston University and an A.S. in Viticulture from Napa Valley College. She is a Certified Sommelier with the Court of Master Sommeliers and a Certified Specialist in Wine/Wine Education with the Society of Wine Educators. She was awarded a DMA (Direct Marketing Association) award for strategic excellence and results for her email campaign launching the first smart phone for Sprint.

Register Now

Venue

Webinar

Organizer

Wine Industry Network
Phone:
707-433-2557
Email:
contact@wineindustrynetwork.com
Website:
www.wineindustrynetwork.com