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Expert Editorial: Six Tips for Raising Capital for Your Wine, Spirits or Beer Brand
Raising capital to help your business get to its next phase of growth requires careful planning, research and execution to best position your brand for success.  By Ryan O’Hara Whether you’re just...
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WineAmerica: USPS Shipping Equity Act Reintroduced
Reps. Newhouse and Wexton reintroduce the USPS Shipping Equity Act to allow wineries another option for direct-to-consumer shipping.  By Michael Kaiser   On May 25 (National Wine Day), Representatives...
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Domestic Sparkling Wine Is on the Rise. How Can a Winery Start Production?
U.S. wineries looking to offset negative growth should consider adding sparkling wine to their portfolios to capture consumers who embrace bubbles.  By Robin Shreeves   Wine consumption has seen...
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Expert Editorial: The 90-Day Plan for Effectively Onboarding New Employees So They’ll Stay
Here’s a 90-day onboarding plan designed to make sure employees feel welcome and appreciated. By Neil Solari    When it comes to staffing, hiring someone to fill an empty position is only...
Sheep grazing in Bonterra’s McNab Ranch’ vineyard in Mendocino county
From the Farm to Capitol Hill: Promoting Regenerative Organic Agriculture at an Industry Level
Bonterra Organic Estates’ Joseph Brinkley talks about his move away from the day-to-day vineyard operations to focus on the development of regenerative organic agriculture at a larger scale. By Thomas...
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Research and Legwork: Manage Your Distributor Relationship and Get Results Amid Stark Sales Challenges
Distributors, both large and small, share their thoughts on how wineries can best work with them to increase sales. By Kathleen Willcox  As anyone who has thrown a birthday party for a toddler knows:...
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How to Attract Millennials (and Not Alienate Boomers in the Process)
Are you tired of all the doom and gloom headlines? Join us in this positive webinar where we don’t just talk about why the wine industry is struggling…we give you ideas to do something about it! In a brief...
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Turning the Tables on Natalie MacLean
By Carl Giavanti Natalie MacLean, named the World’s Best Drinks Journalist by World Food Media Awards, has also won four James Beard Foundation Journalism Awards. She’s the bestselling author...
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OIV & IWSR: Consumption Trending Down, Quality Trending Up
New studies released by international wine organizations confirm consumer cutbacks and premiumization. By Jeff Siegel   Two recent surveys of wine consumption and sales around the world mostly agreed...
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Celebrate Everything: Get More From Marketing Around Under-the-Radar Holidays and Causes
Leveraging widely recognized but under-utilized events can help initiatives that might otherwise get lost in a broad marketing blitz get a foothold. By Kathleen Willcox  It’s no secret that people...
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