Adding video and AI to your winery marketing may be easier than you think. By Laurie Wachter The world of marketing sometimes feels like it’s spinning out of control. New social media channels,...
Sharing an experience creates new and loyal customers. By Melanie Young Sponsoring events can bring new customers to your wine brand through product sampling and social engagement. What’s...
Here is what wineries need to know if they plan to sell wine online for the first time. By Kelly Martin E-commerce wine sales makeup 23% of the total revenue in the U.S. DTC wine market. More wineries...
With a deadline looming, wineries face a complicated path to compliance with California’s Statewide Waste Discharge Requirements By Laurie Wachter The California wine industry has been plagued by...
Winemakers across Europe, particularly in regions bearing PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication) designations, uphold stringent regulations to safeguard the authenticity...
Producers are rethinking their devotion to the nobles. By Kathleen Willcox The last few years have not been kind to vitis vinifera. Damage from wildfires, hail storms, late and then early...
For winery owners navigating the dynamic landscape of the wine industry, understanding the pivotal role of wine styles in marketing success is paramount. By Chris Millard In the intricate world...
What if your wine bottle label could do more? Thanks to connecting technologies like QR codes and NFC tags, each bottle presents opportunities to strengthen consumer relationships, capture vital consumer...
By Carl Giavanti Kathleen Willcox is a freelance journalist whose work covers wine, beer, food and culture. She writes for Liquor.com, Wine Searcher, Wine Enthusiast and other publications (including...
Winemakers across Europe, particularly in regions bearing PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication) designations, uphold stringent regulations to safeguard the authenticity...
