Don’t depend on your bottling date to build excitement and encourage sales for upcoming releases! 5 steps you can take today to be ready for the uncharted times ahead.
There are many things we can’t...
Creativity is not innovation and vice versa. Creativity, according to KeyDecisions.com, is recognized as fresh ideas and innovations are about implementation of creative advancements. The thought...
The wine industry has weathered many obstacles, be they fires, phylloxera, or prohibition. Today we face uncharted waters with the coronavirus. Our path forward may be challenging, but we will get through...
These are unprecedented times – but there are ways in which restaurants, bars and the rest of the wine world can work to improve the situation.
For even the most experienced wine industry veteran,...
Target the final funnel in the supply chain, the one who is responsible for the wine lists
While stocking their wine cellars & bar inventories, the sommeliers look for some specific characteristics in...
This isn’t breaking news..the wine industry is feeling headwinds that we haven’t dealt with in a while. You can’t go more than a few hours without hearing about oversupply, a changing...
Read between the lines during your networking meet to really understand what your distributor wants and expects from your possible deal.
The article outlines the wants of wine distributors, beer distributors,...
“Making wine is an art NOT a Business. Be an artist at that time and produce the best art. Selling wine is a business NOT an art. Have a business mindset and not the mindset of an artist.” A lot of people...
Picking a Distributor for Your Wine Brand Is Tough. Here’s Why You Should Go with a Beer Distributor
As a wine brand, one of the most important decisions you make is picking your distributor. Finding the right distributor to represent your brand is a tough task. Before you pick a distributor, there are...
by Andrew Chalk
When wine drinkers see Santa Lucia Highlands (SLH) on pinot noir or chardonnay bottles, they usually know that it is in California’s central coast. However, if you asked them where it...
