Editor
The Wine Industry Advisor is an Online Industry Publication featuring news and articles relevant to the wine industry. Our goal is to be a resource for wine businesses and professionals by providing free access to our knowledge base articles, industry press releases, and daily news. We aim to provide you with the information most relevant to you.
People: Robert Merletti
There are people in the Wine Industry that don’t own vineyards or make wine, yet their impact on our business is indisputable. They are...
Crop Insurance: The deadline for insuring this year’s crop is approaching!
Writer: Jim Brumm
Printable PDF Version
“Would you pay a few hundred bucks an acre for a spray that would guarantee you seventy-five percent of your...
People: A Wine-Drenched Life: Sue Straight, AKA, The Wine Wench®
There are people in the Wine Industry that don’t own vineyards or make wine, yet their impact on our business is indisputable. They are...
Direct-to-Consumer Sales
Writer Jim Brumm
Are you getting all you can from your tasting room?
The most profitable way to sell wine has always been to sell it...
Why Choosing the Right Attorney is Critical for Winery Owners
Writer: Jim Brumm
While few non-lawyers want to deal with the often scary and nearly always confusing world of law, a winery owner may find that...
It’s Trade Show Time… Are You Ready?
Writer Jim Brumm
Wine Industry Trade Show season is fast approaching. For exhibitors, trade shows are an opportunity to showcase new products, advances and innovations,...
Wine Industry Associations…Helping Members Thrive in Today’s Economy
by Jim Brumm
Making great wine is hard enough, but layer on the marketing, compliance, employees, taxes, permits, distribution, vendors, receivables, etc…it’s easy to see...
Solar Power Growing in Wine Industry
by Brian Wright
It’s no surprise that wineries are pioneers in a green industry like solar as the success of the grape grower can be...
5 Things Every Video Marketer Should Know…Before Production Begins!
We recently celebrated the completion of our 175th wine industry related promotional video and had several people ask us what the "secret" is to...
Social Media and Wine…Do They Blend?
Do you need to get your winery, brand, or business involved in Social Media just because everyone else is?
The better questions to ask are:...
Selling Wine…Meet Facebook!
For the last two years, like just about everyone I know, I’ve been friending, posting, and indulging in a lot of general voyeurism on...
Do I Really Need A Video?
No…you don’t really need a video, but one of the greatest characteristics of our industry (lucky for us) is the curiosity our customers have...
To Custom Crush or Not…Good Question!
The last few years have seen more growers in Northern California wrestle with canceled contracts, a decline in grape prices or the worst case...
