In this WIN Insider episode, George interviews Michael Kaiser, the recently promoted Executive Director of WineAmerica, about the evolving American wine landscape and federal advocacy for wineries outside California. With 20 years at the organization, Michael shares insights on pandemic-driven shifts in direct-to-consumer sales, emerging wine regions gaining recognition, packaging innovation attracting younger consumers, and complex regulatory challenges from hemp-derived beverages to export tariffs. He emphasizes the bipartisan support for wine in Congress, the role of the Congressional Wine Caucus in unified advocacy, and why collective strength through Wine America membership is essential for influencing the federal policy that shapes the industry’s future.
Learn More: https://wineamerica.org/
