Cristina Varchetta wins the “Inclusive” award and brings the Campi Flegrei among Italy’s wine hospitality excellence
March 9, 2026 (Italy) — Cantine Astroni ranks among the national excellence of wine tourism. Cristina Varchetta, hospitality manager of the Campi Flegrei winery, received the award in the “Inclusive” category during the second edition of the national Best Wine Hospitality Manager competition, promoted by Wine Meridian and Wine Tourism Hub and dedicated to the best wine hospitality experiences in Italy.
The recognition, presented during the 50th edition of Hospitality – Il Salone dell’Accoglienza in Riva del Garda, celebrates professionals capable of designing accessible and engaging experiences for diverse audiences, opening wine tourism not only to wine lovers but also to non-drinkers, families and children, overcoming the traditional barriers of wine tasting.
This award holds particular significance for Cantine Astroni, a winery deeply connected to the Campi Flegrei territory and to the culture of Neapolitan hospitality, where wine becomes an opportunity for meeting, storytelling and sharing. The Best Wine Hospitality Manager competition was created to bring human resources back to the center of attention, in an era in which interest often focuses on iconic architecture and structural investments. This second edition confirmed a sector undergoing strong evolution, where professionalism, training and relational sensitivity represent strategic elements for brand growth.
For Cantine Astroni, the recognition is not only an individual achievement but also the confirmation of a corporate vision: building a hospitality model capable of interpreting the identity of Campi Flegrei and Campania in a contemporary way, transforming every visit into a living narrative of the territory. In an increasingly competitive context driven by experiences, the award strengthens the path undertaken by the winery in recent years, which has chosen to invest in the quality of hospitality as a strategic positioning lever and as a tool to enhance the Flegrean territory within the national landscape.
A result that reinforces the role of Cantine Astroni as an ambassador of the Flegrean wine heritage and demonstrates how Campania today plays a leading role in a mature, aware wine tourism sector capable of competing at the highest Italian levels.
