The partnership kicks off with a series of events across the U.S. in April
Fairfield, CT – March 18, 2024 – Wine & Co., a seasoned wine communications agency that will celebrate its eleventh year in operation this year, proudly announces its partnership with Vinhos Verdes Demarcated Region, which has appointed Wine & Co. as the official Agency of Record for the esteemed Portuguese wine region in the United States.
Founded by wine industry veteran Constance Chamberlain, Wine & Co. brings a wealth of experience in promoting wine trade associations in the American market. Joining Constance Chamberlain on the account are accomplished public relations consultant Morgan Perry and Heather Muriello, an expert in digital media initiatives, as well as administrative staff. Together, the dynamic team is poised to showcase the diverse offerings of Vinhos Verdes, emphasizing premium wines from the region. Wine & Co. aims to highlight Vinhos Verdes’ versatility, their affinity with various cuisines, and their suitability for year-round enjoyment.
“We are so excited to showcase the diversity of Vinhos Verdes to the American market in 2024,” says Wine & Co. founder Constance Chamberlain. “Our comprehensive marketing program aims to educate trade, press and consumers in six key U.S. cities.”
To enhance awareness and understanding of Vinhos Verdes Demarcated Region among trade professionals and consumers alike, Wine & Co. has enlisted five distinguished sommeliers as brand ambassadors in the region’s key markets. Matthew Kaner in Los Angeles, Laura Maniec in New York and Boston, Brent Kroll in Washington, D.C., Amanda Fraga in Miami, and Ali Martin in Chicago will serve as ambassadors, conducting masterclasses, seminars, and trainings across the country.
Wine & Co. is set to launch its Vinhos Verdes campaign with a series of trade and media events spanning major cities in the U.S. this spring, including:
- April 18th: Master class and walk-around tasting in Los Angeles • April 22nd: Master class and walk-around tasting in Miami
- April 24th: Master class in Washington, D.C.
- April 26th: Master class in Boston
In addition to these events, the campaign will feature restaurant and hospitality staff trainings, collaborations with wine and culinary schools, a dedicated restaurant week series showcasing premium Vinho Verde selections, and targeted trade engagement within the region.
The comprehensive program will also incorporate year-round public relations and digital marketing strategies to sustain momentum and foster lasting connections with Vinhos Verdes enthusiasts across the nation.
About Wine & Co.
Established in 2013, Wine & Co. is a boutique, wine-focused communications company specialized in promoting trade associations. Wine & Co. specializes in strategic marketing, events, public relations, and digital media services tailored to the wine industry.
