MAUI, Hawaii – June 6, 2023 – Ocean Organic Farm & Distillery in Kula, Maui, Hawaiʻi announces the appointment of industry veteran Jennifer Smith as Senior Vice President of Sales and member of the Executive Leadership Team effective June 1, 2023.
Jennifer Smith takes on this new role after 25 years in sales and marketing, most recently as Ocean Organic Farm & Distillery’s National Director of Marketing since 2019. In that position she was connected to Ocean’s distribution channels and built excellent relationships with the sales teams as director of the brands where she implemented tactical plans across all US markets at B2B and B2C levels to expand distribution.
Founder Shay Smith noted, “From our humble beginnings as a small family operation, Jennifer has contributed to many aspects of the business from helping to fill the first bottles of OCEAN Organic Vodka off of the line, to managing sales for the Central US, to her most recent role as National Director of Marketing. Jennifer is not only a member of the founding family that brought this brand to life, but she has also been involved in all aspects of the organization since its inception. With her extensive background in sales and marketing, working with diverse domestic and international CPG organizations, the company is poised to benefit from her fresh thinking and creative perspective.”
Founded by Hawaiʻi-born Shay Smith in 2006, Ocean Organic Farm & Distillery leads with its OCEAN Organic Vodka, a super-premium, sustainable vodka crafted in Hawaiʻi using USDA-certified organic sugar cane and deep ocean mineral water. Nationally distributed, OCEAN Organic Vodka is made using eco-friendly and responsible production methods available from Earth-friendly raw materials.
“What initially began as an intriguing, yet long-shot concept discussed over drinks during pau hanas (happy hours) has now evolved into something remarkable—an award-winning vodka that has swiftly gained traction beyond our local islands to become one of the fastest growing super premium domestic brands on the market,” noted Jennifer Smith. “While the companies and products I’ve worked with have been notably diverse, they all share a common thread—an environment filled with dynamic, dedicated individuals striving towards a shared goal. It’s an honor to work with a product and people that put our ocean and planet first, while earning critical acclaim for premium quality and taste. I am eagerly embracing this new role and the potential it holds for propelling our business to new heights.”
About Ocean Organic Farm & Distillery
Ocean Organic Farm & Distillery is a leading innovator in the US spirits business based in Maui, Hawaiʻi. Its premium+ brands demonstrate consistent growth within several alcohol classifications including: OCEAN Organic Vodka, Kula Organic Rum, Fy Organic Gin and Brum Solera Rum, all made from organic sugar cane. The company operates a state-of-the-art distillery and 80-acre organic farm on the island of Maui. The Farm hosts thousands of visitors every year and is open seven days a week offering sample tastings, a Farm Café, and a Farm Store featuring distillery exclusive spirits and other collectible branded items. Ocean Organic Farm & Distillery is located at 4051 Omaopio Road, Kula, Maui, HI 96790. For more information please visit https://oceandistillery.com.
About OCEAN Organic Vodka
OCEAN Organic Vodka, SRP $30, is a super-premium vodka crafted sustainably at Ocean Organic Farm & Distillery in Kula, Maui, Hawaiʻi. Deep ocean mineral water from the Kona Coast of the Big Island of Hawaiʻi is used to make OCEAN Organic Vodka with USDA certified organic sugar cane. Founded in 2006 by Hawaiʻi-born Shay Smith, OCEAN Organic Vodka is made by renowned Master Distiller Bill Scott at its state-of-the-art distillery on an 80 acre organic farm that features a hospitality center and tasting room. For more information please visit https://oceanvodka.com/.
