Dynamic sales for wine and wellness leader continue to drive momentum across many styles
MARLBOROUGH, NEW ZEALAND (May 16, 2023) – Giesen 0% of New Zealand, the global premium brand leader in alcohol-removed wines, has reported impressive first-quarter sales growth, solidifying its position as the fastest-growing brand in the premium non-alcoholic wines category. According to Nielsen, Giesen 0% is the overall market leader for NA wines sold in the $12-and-over category, with prominent positioning and growth across multiple styles. For the second consecutive year, Giesen 0% Sauvignon Blanc is the top-selling premium NA white wine. After only one year in the U.S., Giesen 0% Premium Red is the top-selling premium NA red wine and Giesen 0% Rosé is the #2 selling non-alcoholic wine over $12. Overall, Giesen 0% wines have reached new heights in popularity and market share by gaining widespread appeal with consumers who value wellness and seek high-quality, non-alcoholic beverage options as part of a balanced lifestyle.
“We are thrilled with the success of Giesen 0% Wines thus far and are bullish about continued growth and expansion in the US market.” said Mark Giordano, President of Giesen Group’s U.S. importer, Pacific Highway Wines. “Giesen’s focus has always been on creating high-quality, delicious non-alcoholic wines that cater to the evolving needs of consumers. We are proud to see that their efforts are being recognized as a force for good among consumers and the industry alike.”
Giesen 0% remains committed to providing high-quality, low-calorie, non-alcoholic wine options that cater to consumers’ wellness goals while still offering the same great taste and experience as traditional wine. The range includes Giesen 0% New Zealand Sauvignon Blanc, Rosé, Pinot Grigio, Premium Red, and Riesling. A brand leader since its first release in 2020, Giesen 0% Sauvignon Blanc is the #1 selling non-alcoholic wine over $12. Giesen 0% Rosé has achieved remarkable success since debuting in spring 2022, and is now the #2 selling non-alcoholic wine over $12, generating the second-highest revenue per store amongst all non-alcoholic wines, and witnessing the fastest growth rate in sales in Q1 2023. Giesen 0% Premium Red, another popular offering, has emerged as the #1 selling non-alcoholic red wine over $12.
A recent survey of 2,000 U.S. adults (21 and older) conducted by OnePoll sheds light on why Giesen 0% is a clear favorite with consumers. Americans are prioritizing wellness and moderation in their lives, and an astounding ⅔ of those surveyed believe that there is “room for improvement” in realizing their goals. 61% of respondents ranked moderation in alcohol consumption as an important wellness goal and nearly half of those surveyed (46%) shared that they’d be interested in trying “mindful drinking,” the practice of being aware of why and how much alcohol you drink. Moreover, the survey showed that those interested in alternatives to alcoholic beverages would choose non-alcoholic wine (43%) over non-alcoholic beer (24%) or non-alcoholic spirits (15%) in achieving balance and wellness goals.
The suggested retail price for Giesen 0% Sauvignon Blanc, Giesen 0% Rosé, Giesen 0% Premium Red, Giesen 0% Pinot Grigio and Giesen 0% Riesling is $15.99. Giesen 0% wines are exclusively imported by Pacific Highway Wines & Spirits. For more information about Giesen 0%, including samples and interview requests, please contact: Katherine Dolecki-Payton or Helen Gregory.
About Giesen Group
Founded by brothers Theo, Alex, and Marcel in 1981, family owned Giesen Group of New Zealand has been an industry leader for nearly four decades. With an uncompromising drive for quality and a strong culture of innovation, the brothers’ investment in their people, vineyards, and dynamic portfolio of wines has resonated with consumers worldwide. Based in Marlborough, the Giesen family produces wine to be enjoyed at every occasion, from their highly awarded organic Clayvin Single Vineyard wines to the widely successful Giesen Estate wines and Giesen 0% range. Inspired by today’s preference for mindful drinking and flavorful choices, Giesen 0% is the world’s leading premium range of alcohol-removed wines including New Zealand Sauvignon Blanc, Pinot Grigio, Rosé, Riesling, and Red Blend. For more information, please visit www.giesenwines.com.
