November 14th – New York – With a vision to create a fresh, modern, accessible experience for both wine professionals and consumers, LeoneAlatoUSA.com w
Leone Alato USA marketing management engaged Twin Advertising of Rochester, New York and their web development partners, Evolution Marketing and then worked closely with their mother company, Le Tenute del Leone Alato to create a single site that delivers important features for all audiences:
- Brand Consistency: Elegant branding in line with European parent
- Easy Navigation: Technology used only to make content more accessible, never to bog down the user experience
- Essential Resources: Salespeople, distributors, retailers, and consumers can easily browse Leone Alato USA’s portfolio and quickly access info sheets, bottle shots, and labels for all wines
“One word. Amazing,” says Kevin McCracken, CEO of Summit Spirits & Wine. “We are very excited to represent and help grow the Leone Alato USA portfolio across the great state of Nevada.”
“I am so happy to have our brand represented as it should be, with all of the important information about the wineries we work with,” says Elizabeth Smith, Brand and Marketing Manager for Leone Alato USA. “The site is not only more functional, useful, and representative of our company, but we have so many more plans for it going forward—including a blog starting in November and bigger surprises coming in 2023.”
Beyond the website, people can follow Leone Alato USA at @LeoneAlatoUSA on Facebook and Instagram, and Leone Alato USA Wine & Spirits on LinkedIn.
Robert Falvo Named National Sales/Account Manager on September 1, 2022
Bob Falvo joins Leone Alato USA most recently from Wine.com, where he served as Senior Director of Wholesaler Development. His past posts include EVP of Sales for Trinity Beverage, SVP of Sales for LCF Wines, COO/Partner of PL360 Beverage Partners, and VP of National Accounts for WJ Deutsch & Sons. Earlier in his career Bob served as National Director of Sales for Coors. Bob holds an MBA in Management and a BS in Marketing from Bryant University.
“I have great respect for Leone Alato USA and see terrific opportunity ahead as the company is positioned for growth at many levels,” says Mr. Falvo. “I very much look forward to working with the outstanding team of professionals at Leone Alato USA and its exceptional supplier and wholesaler partners.”
“We are so excited to have Bob on our team,” says Elizabeth Smith, Brand and Marketing Manager of Leone Alato USA. “He brings a wealth of experience, and deep, valuable industry connections. It’s been awesome to see the things he’s already accomplished in his short time here at the company.”
About Leone Alato USA
Producers include Bentu Luna (Sardegna), Bonaventura Maschio (Veneto), Borgo Magredo (Friuli), Bricco dei Guazzi (Piemonte), Caccia al Piano (Toscana, Bolgheri), Cantina Fiorentino (Puglia), Cantine Europa “John Dapetrosino” (Sicilia), Certosa di Belriguardo (Toscana), Costa Arente (Veneto, Valpolicella), Di Meo (Campania), Distilleria Trussoni (Piemonte), Familia Cassone (Argentina), Fattoria di Grignano (Toscana, Rufina), GiA (Piemonte), Giacosa Fratelli (Piemonte), Grottaia (Toscana, Bolgheri), Madonna Nera (Toscana, Montalcino), Michele Castellani (Veneto, Valpolicella), Palazzo (Toscana, Montalcino), Pinino (Toscana, Montalcino), Poggiobello (Friuli), Tenuta Gorghi Tondi (Sicilia), Tenuta Sant’Anna (Veneto), Tenuta Ulisse (Abruzzo), Torre Rosazza (Friuli), V8+ (Veneto), and Vivera (Sicilia).
