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Heavensake and Monarq Group Announces Collaboration in U.S. Duty Free, Carribean & Latin America

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The First Franco-Japanese Sake Made by a Chef de Cave from the Champagne Region, Poised to Capture Consumers Taste for Pure, Lower-Alcohol, Versatile Drink Options

September 19, 2022 – HEAVENSAKE, created by acclaimed French cellar master, Régis Camus, in collaboration with Japan’s most respected sake breweries, announces a new importation relationship with MONARQ Group for U.S. Duty Free, the Caribbean and Latin America beginning September 2022.  

MONARQ Group is a leading independent regional import, distribution, and marketing group of premium beverages in the domestic – and duty-free markets of Latin America and the Caribbean plus the USA duty-free channel. 

“HEAVENSAKE has been accelerating at a triple digit pace its presence in the U.S. market last year and YTD 2022; we are seeing a pent-up demand for travel from American tourists which promises synergies in the Caribbean and Latin America zones,” says Laurent Cutier, CEO for HEAVENSAKE. “MONARQ Group has a strong network of distributors in this geography, successfully managing leading brands; we are delighted to be partnering with them.” 

“High-end sake is a growing category for which we are receiving an increasing number of requests from our distribution partners, high-end resorts, bars and restaurants” says Robert de Monchy, CEO for MONARQ Group. “We are delighted to add HEAVENSAKE to our portfolio, a brand that has the potential to transform a century old category; create excitement and open new doors to Sake”. 

“HEAVENSAKE is the first lifestyle Sake brand. The interest amongst consumers for healthier food and drink alternatives positions HEAVENSAKE to follow the same trajectory taken by super premium rosé wine. Junmai means pure in Japanese. Made to be enjoyed chilled, Junmai Sake are naturally gluten-free, sulfite-free and three time less acidic than wine; they have no added alcohol. Cocktails made with HEAVENSAKE are an answer to the demand for lower-alcohol cocktails, and a great first step to try Junmai Sake” says Cutier. 

Currently sold in the Bahamas and St Barth, the HEAVENSAKE ranges will progressively expand within MONARQ’s network. 

About HEAVENSAKE  

HEAVENSAKE is a composition by acclaimed French cellar master, Régis Camus, in collaboration with Japan’s most respected sake breweries. It is the first Franco-Japanese sake collaboration. Régis Camus and the respective Tojis (sake brewing- masters) work in tandem to create the unique HEAVENSAKE blends: Junmai 12 with Konishi Brewery; Junmai Ginjo with Urakasumi, and Junmai Daiginjo with Dassai. Their common dedication to excellence set the grounds for the creation of the first Franco-Japanese sake, meeting the highest standards of balance, purity, and refinement. HEAVENSAKE is owned by HEAVEN DISTRIBUTION AG located Höhenweg 1 St. Gallen 9000 Switzerland and represented by HEAVENSAKE in North America located at Spring Place, New York City. For more information on HEAVENSAKE, visit www.heavensake.com and follow the brand on Instagram @heavensake. 

About Monarq Group 

MONARQ Group was founded in 2006 and is a leading independent regional import, distribution, and marketing company, focused on developing distinctive and innovative leading premium alcoholic beverage brands. MONARQ operates in the domestic and duty-free markets of Latin America and the Caribbean as well as USA in duty-free, including the cruise channel. The company is headquartered in Amsterdam with its regional hub office in Miami and locations in Mexico City, St Maarten and Santiago, Chile. For more information, please visit www.monarqgroup.comand follow us on Instagram @monarqgroup

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