Iconic Polish Vodka Brand Targets Significant U.S. Growth
October 2026 (Miami, FL) — The Brand Collective is relaunching Żubrówka Vodka in the United States under a new long-term agreement with Poland’s Maspex Group, which has appointed the Miami-based company as exclusive U.S. importer and marketer of the historic Polish vodka brand.
Ranked the #4 largest vodka brand globally by volume, according to IMPACT Databank and IWSR, and available in more than 80 countries, Żubrówka is one of the world’s most widely recognized vodkas. But while Żubrówka has a strong international presence, the U.S. represents a significant growth opportunity. The Brand Collective is undertaking a renewed U.S. push focused on expanding national distribution and building awareness among American bartenders, retailers, and consumers.
“Żubrówka is an extraordinary brand with nearly 600 years of history, a distinctive identity and a loyal following around the world,” said Daniel Olech, Co-Founder and Co-CEO of The Brand Collective. “But in the U.S., there’s still a tremendous amount of room to grow. Żubrówka already has the scale and recognition of a major global brand, but it also offers something genuinely different. We think that gives us a real opportunity here.”
With roots dating back almost six centuries, Żubrówka is one of Poland’s most iconic spirits brands. Its name comes from the żubr, or European bison, that roams the ancient Białowieża Forest, a symbol that has long been associated with the brand.
At the center of the U.S. relaunch is Żubrówka Bison Grass, the brand’s signature expression. Its distinctive flavor comes from bison grass that grows in the Białowieża Forest, which is handpicked and used to create the extract that gives the vodka its characteristic notes of vanilla and spiced apple. A blade of bison grass is also placed by hand into each bottle, a distinctive hallmark of Żubrówka Bison Grass.
One of the most popular ways to enjoy Żubrówka Bison Grass is in the “Tatanka,” a simple cocktail combining the vodka with fresh apple juice and a pinch of cinnamon.
The U.S. portfolio also includes Żubrówka Biała, the brand’s classic clear vodka and the top-selling vodka in Poland. Seven-times distilled using winter rye grain and pure Polish spring water, Biała offers a more traditional vodka alongside the distinctive Bison Grass expression. Currently distributed in 37 U.S. states, Żubrówka Bison Grass is available in 750ml and 1L bottles, and Żubrówka Biała is available in 200ml, 750ml, 1L, and 1.75L bottles.
Żubrówka is owned by Maspex Group, one of the largest food and beverage companies in Central and Eastern Europe. Maspex acquired the brand in 2022, returning Żubrówka to Polish ownership.
“Żubrówka is an important part of what we’re building at The Brand Collective,” Olech added. “We’re looking for brands that have real credibility and a strong story, and Żubrówka certainly fits that profile.”
About Żubrówka
With roots dating back almost 600 years, Żubrówka is one of Poland’s most iconic spirits brands and one of the world’s leading vodkas. Ranked the #4 largest vodka brand in the world by volume, according to IWSR 2025 data, Żubrówka is available in more than 80 markets globally. Its U.S. portfolio includes Żubrówka Bison Grass, the brand’s signature expression, and Żubrówka Biała, its classic clear Polish vodka. Żubrówka is owned by Poland’s Maspex Group and exclusively imported in the U.S. by The Brand Collective. For more information, please visit zubrowka-vodka.com or follow us on Instagram @zubrowkavodkausa.
About The Brand Collective
The Brand Collective is a Miami-based spirits importer focused on developing and growing world-class beverage alcohol brands. Founded by longtime spirits industry executives Chuck Chand and Daniel Olech, the company partners with established and emerging brands to build their presence in the U.S. market. The Brand Collective is the exclusive U.S. importer and marketer of Żubrówka Vodka under a long-term agreement with Maspex Group. For more information, please visit tbcoll.com.
