The esteemed Central Coast winery expands its reach through its first distribution partnership in California
March 2, 2020 (San Luis Obispo, Calif.) — Tolosa, the renowned producer of Pinot Noir from the cool growing region of Edna Valley, is pleased to announce California distribution through its partnership with American Wine & Spirits, the fine wine division of Southern Glazer’s Wine & Spirits.
Located in the heart of Edna Valley, just five miles from the Pacific Ocean, Tolosa is dedicated to handcrafting balanced and complex Pinot Noir and Chardonnay wines which reflect the cool coastal climate. Vintner Robin Baggett spares no effort in producing wines to rival any in the world and in supporting Tolosa’s community, from philanthropic endeavors and environmental initiatives to community outreach and sustainably-grown wine production.
While Tolosa is currently distributed in 19 states, American Wine & Spirits is the first distribution partnership for Tolosa in the all-important market of California since its inception in 1998, having previously operated on a winery-direct sales model in the state. “Aligning with American Wine & Spirits is a huge milestone for Tolosa,” says June McIvor, General Manager of Tolosa. “We have worked hard to build a luxury brand of Pinot Noir and Chardonnay, and have gained a great following through our winery-direct model. Inclusion in American’s portfolio of fine wines is an affirmation of our accomplishments in that realm and is the next step in the advancement of our success.”
Drawn to American Wine & Spirits because of their “leadership, integrity, and corporate social responsibility efforts,” explains Darren Worley, Director of Sales, the Tolosa team is “looking forward to being able to introduce our wines — and what makes Edna Valley so special — to even more wine lovers through American’s incredible team of industry leaders.” The relationship with American in California brings the number of states in which Tolosa has partnered with Southern Glazer’s to four.
Cowboy dreams of owning a cattle ranch brought Robin Baggett to California’s Edna Valley over 40 years ago. The cold Pacific wind and soils from ancient seabed to limestone made him realize he was on a frontier of a different sort. Tolosa is the expression of his commitment to spare no effort to craft Pinot Noir and Chardonnay wines of distinctive character to rival any in the world. Founded in 1998 and guided by the core values of integrity, teamwork and meticulous craftsmanship, Tolosa is committed to creating complex, balanced and nuanced wines that are the purest expressions of Edna Valley. The Tolosa winemaking team combines traditional winemaking techniques and cutting-edge technology to achieve the purest translation of place to taste. Tolosa supports numerous environmental and philanthropic initiatives and is an active member of the Central Coast community, welcoming guests daily to enjoy its trademark gracious hospitality and a variety of luxury tasting experiences surrounded by its Sustainability in Practice (SIP) Certified vineyard, Edna Ranch. Tolosa is open daily at 4910 Edna Road, San Luis Obispo, CA 93401. You can find them on Facebook, Instagram and Twitter or visit the website at tolosawinery.com.