Emetry, the Napa-based software company providing data-driven marketing insights to wine brands, welcomed Dale Stratton to their Board of Advisors. Stratton brings over 35 years of Beverage Alcohol Industry experience. His extensive knowledge and proven history of transforming data into action make him the ideal advisor as Emetry is rapidly expanding its feature offerings.
“Dale is an amazing addition to our Board of Advisors,” said Emetry CEO Paul Mabray. “Having one of the industry’s top thought leaders and experts for insights is an honor and will supercharge how we improve our software and build answers that have the greatest impact to catalyze more wine sales.”
Stratton is recently retired from Constellation Brands, where he was the Vice President, Commercial Insights working across their Beer, Wine, and Spirits divisions. While at Constellation Brands Stratton oversaw consumer and shopper insights, consumer affairs, business analytics, market research, category management initiatives, and their wine sensory program.
“I am very excited to join the Emetry team to help them transform how the wine industry leverages data to make sound decisions focused on building brands and lasting consumer engagement in the category,” said Dale.
Before joining Constellation Brands in 2006, Dale spent 22 years working at E&J Gallo, where he began his career. During his tenure, he covered a wide range of responsibilities that included distributor management, account management, strategic insights, and Lean Six Sigma. Dale has a bachelor’s degree in Journalism with a concentration in Public Relations from Colorado State University and an Executive MBA from Tuck School of Business at Dartmouth College.
ABOUT EMETRY: Emetry is a Napa, CA-based software company focused on providing data-driven insights to help wine brands spot opportunities. The collaborative approach we have forged with wineries and data partners is unearthing the answers needed to drive consumer relationships, direct-to-consumer sales, and distribution growth.