(SAN LUIS OBISPO, Calif.) — Lapis Luna, the recently acquired 20 year old wine brand, announced distributor partnerships with J&L Wines on California’s Central Coast and Phenix Distributing in the balance of the State. “Both houses are a rare model: fine wine portfolios that can also build brands through storytelling,” said Lapis Luna partner Drew Stapp.
The Lapis Luna wine brand was redesigned in July, 2018. The new package features a unique label based on a 400-year old copperplate engraving showing a faceless hero reaching for the moon. “I’ve never seen a rebranding quite like this,” said Lorraine Alban, President of J&L Distributing, “we see great potential in the new Lapis Luna.” Andrea Skillicorn, President of Phenix Distributing agreed, saying “we’re excited to partner with Lapis Luna. It’s a unique brand vision and great opportunity for growth.”
Lapis Luna Sauvignon Blanc (North Coast), Red Blend (North Coast) and Cabernet (Lodi) are available for suggested retail $14.99. Partner Stapp says Lapis Luna inspires consumers drinking $10 wines to trade up, “to reach for the moon.”