(SAN LUIS OBISPO, Calif.) — Lapis Luna, the 20 year old North Coast wine brand, has been acquired by Drew Stapp and Andrew Nelson. Stapp and Nelson previously led sales and marketing for Paso Robles’ hot brand Rabble Wine Company which grew to over 50 thousand cases in just five years. The two have big growth plans for Lapis Luna.
With backing from wine group WarRoom Ventures, Stapp and Nelson have rebranded Lapis Luna with a new package design and two additional SKUs to position the brand for growth. “Our new labels are based on 400-year old copperplate engravings, each showing a faceless hero reaching for the moon,” says Stapp.
Nelson chimed in: “It’s taking a heritage wine brand and making it cool and relevant again.and the juice is so good.” The purchase price for the brand was not disclosed.
The redesigned Lapis Luna brand includes a North Coast Sauvignon Blanc, a North Coast Red Blend (Merlot, Cabernet and Syrah) and a Lodi Cabernet Sauvignon. All of the wines are now available in 22 states, line-priced at a suggested retail of $14.99.
“Lapis Luna inspires $10 wine consumers to trade up, to reach for the moon,” said Nelson.
For more information visit www.LapisLunaWines.com or Lapis Luna Wines on Instagram and Facebook.
