New York, NY (November 14, 2016) – Epicurious, the pioneering digital food brand and one of the most trusted voices in food, has announced a new collection of custom designed wines for culinary and wine enthusiasts alike.
“For twenty years, we’ve been the place where real home cooks go to be inspired. So, we made a wine to inspire you. A wine for people who cook, love great ingredients, and want to make sure their wine works just as well in their wine glass as it does in their pan sauce,” said Eric Gillin, Executive Director of Epicurious. “It’s the first wine designed to go kitchen to table.”
Epicurious is known for connecting a community of home cooks together around a virtual table to share their passion for food. As part of the wine creation process, Epicurious Senior Editor Matt Duckor and Food Director Rhoda Boone voyaged to Sonoma, California to assist in blending these two new premium wines with award-winning winemaker Linda Trotta of AW Direct. In conjunction with the wine’s development and release, Epicurious will create unique recipes featuring these new wines, food and wine pairings, and more.
The Epicurious team has partnered with Wines That Rock, the lifestyle wine company behind Rolling Stones Wine Club, Turner Classic Movies Wine Club, as well as retail brands including Downton Abbey Wines, Fifty Shades of Grey Wines, and classic Rock ‘n’ Roll-influenced wines for the Grateful Dead.
“Epicurious attracts passionate home cooks with great recipes and fun cooking videos. The goal of this project was to create a collection of wines that complement the Epicurious recipes, creating a natural partnership between food and wine,” said Howard Jackowitz, Founder at Wines That Rock. “We are thrilled to collaborate with Epicurious as it has allowed us to tap into the passion of both foodies and wine lovers.”
The Epicurious Cabernet Sauvignon is a robust red blend with lingering fruit flavors of plum, cassis and spice. Cabernet Sauvignon’s flavors are accompanied by aromas of black cherry, dark plum, black currant, and hints of spice and dried herb. Accompanying the Cabernet Sauvignon is premium Chardonnay, a delicate yet rich white blend with a fruit-filled finish. Chardonnay’s flavors include an aroma of golden delicious apple, pineapple and stone fruit with hints of spice. The taste has a soft texture through the mid palate with bright acidity support at the back.
Epicurious Wines are now available for purchase at www.EpicuriousWine.com for $15.95. Exclusive Epicurious Wine offerings will also be available with Tasting Room Wine Club (tastingroom.com) in 2017. For more information, please visit www.EpicuriousWine.com.
On February 3, 2015, Epicurious, the pioneering digital food brand, reinvented itself as the ultimate food utility for a new generation of home cooks, launched a slate of innovative first-to-market products, and celebrated its 20th anniversary. The relaunch and redesign resulted in +63% monthly unique visitors post launch vs. a year ago, +2x in social referrals & +20x in social sharing on mobile phones. Coinciding with the public availability of the Apple Watch in April 2015, Epicurious developed its own Smart Kitchen Timer available on Apple Watch, iPhone & iPad. Epicurious was awarded a 2015 People’s Voice Webby for Food and Drink Websites.
The website had 10.6MM UV’s in September 2016, +17%YoY with video generating 1.8MM UVs in July 2016, +182% YoY. Epicurious’s social footprint is 7.2MM, +43%YoY.* Epicurious just reached 1MM followers on Facebook, a +109% increase YoY.
Sources: comScore MultiPlatform; Sharablee October 2016
About Wines That Rock, LLC:
The founders of Wines That Rock, LLC have been at the forefront of bringing pop culture wine to fans for decades. Originally born out of a passion for music and wine, Wines That Rock, LLC launched its namesake collection of classic wines influenced by the spirit of Rock ‘n’ Roll including wines from The Rolling Stones, Pink Floyd and The Grateful Dead. Further bridging the gap between the arts and wine, Wines That Rock, LLC has launched the highly acclaimed Fifty Shades of Grey Wines, Downton Abbey Wines and Turner Classic Movies Wine Club. Working together with brand owners such as NBC Universal, Turner Classic Movies, Rolling Stone Magazine and many others, Wines That Rock, LLC specializes in bringing new and exciting wines to market. With over 35 years of Rock ‘n’ Roll experience, Wines That Rock, LLC promotes, produces and markets their one of a kind wines to a global marketplace.
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