Home Industry News Releases Astra Digital Marketing Breaks the Mold for Wine Industry DTC

Astra Digital Marketing Breaks the Mold for Wine Industry DTC


Astra’s services such as social media, email marketing, SEO/SEM, and media services elevates the ability of wineries to engage, convert, and retain customers across all DTC channels.

AstraNapa, CA – September, 20, 2016 – Astra Digital Marketing Services, a digital marketing agency dedicated to being a game changer in the direct to consumer channel of the wine industry, has announced new services that will drive winery DTC and digital marketing efforts. Astra Social creates a dynamic social presence that drives tasting room and website traffic, and data capture, while building brand awareness. Other new services, such as Astra Email, Astra Search, and Astra Media, enable clients to take advantage of Astra’s team of marketing professionals that utilize best practices for reaching customers in every stage of their DTC journey. Astra differentiates itself from other wine industry marketing agencies by utilizing multi-industry proven cutting edge digital strategies and applying them to winery specific use cases.

“The expectation for a seamless nonlinear purchasing experience from customers is increasing on a daily basis. From social relationship building to post purchase marketing, omni-channel marketing solutions are the way to be sure you reach the consumer how, where, and when they want to be found. We deliver services that help our clients utilize the best practices of a professional team with extensive wine marketing and consumer products backgrounds. Our custom tailored strategies immediately improve every area that wineries touch their current and prospective customers,” said Ron Scharman, CEO of Astra Digital Marketing Services.

OVERVIEW of Astra’s New Services

  • ASTRA SOCIAL – Creative digital campaigns focused around a dynamic social presence that drives data capture, tasting room and website traffic, and incremental wine sales. Services include daily posting, data collection, fan engagement, follower building, and audience targeting.
  • ASTRA EMAIL – Custom built outbound consumer facing email campaigns. Services include deliverability audits, A/B split testing, IP address health audit, and list cleansing.
  • ASTRA SEARCH – A holistic focus on connecting with the intent, the needs, and the emotions of potential customers and brand advocates. This results in wineries being able to acquire new customers through proven cost effective SEO and SEM pay-per-click marketing strategies.
  • ASTRA MEDIA – A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive engagement, visits, and wine sales.

All of Astra Digital Marketing’s solutions are available now. To get more information, contact:

Ron Scharman, CEO at (707)-681-5392 or [email protected]


Astra will be at the following 2016/2017 educational locations to enhance students knowledge of best practices and real world execution of services: Sonoma State University Wine Business Institute: Direct to Consumer Marketing, November 3, 2016;  Online Certificate in Business Management – Wine eCommerce,  January 19 – March 16, 2017; Panel Speaker at the  DTC Wine SymposiumJanuary 11-12, 2017;


WHO –Astra Digital Marketing Services

WHAT– New Digital Services: Astra Social, Astra Search, Astra Email, and Astra Media services to help wineries engage with their most valuable customers effectively

WHEN– Available now exclusively to clients

WHERE– Services are available to all wine regions in North America

HOW MUCH– Custom tailored packages available: Contact Ron Scharman, CEO at (707)-681-5392 or [email protected] for your fitting today

About Astra Digital Marketing Services

Astra Digital Marketing Services is a Napa based digital marketing agency dedicated to the direct-to-consumer channel of the wine industry. Astra delivers best-in-class marketing services such as Astra Social, Astra Email, Astra Search, and Astra Media to wineries, big and small, by providing a dynamic, relevant, and consistent digital message to their current and prospective customers. astradms.com

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