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World-Renowned Napa Valley Film Festival Takes New Approach to Reach Emerging Audiences with Wine Industry Agency, Astra Digital Marketing Services


Napa, CA – October 5, 2017 – The 7th Annual Napa Valley Film Festival (NVFF), the ultimate celebration of film, food, and wine that lights up the Valley this November 8-12, has recently partnered with wine industry leader for DTC marketing, Astra Digital Marketing Services. Astra Digital has been brought in to build upon past successes and to lay the groundwork for future growth of the festival by reaching new market segments.

“We have put in years of hard work to make Napa Valley Film Festival what it is today and are proud of where we are, but we can’t rest on our laurels,” said Brenda Lhormer, NVFF Co-Founder/Director. “We need to continue to push the envelope, grow our reach, and increase demand in order to maintain a sustainable model into the future. Astra Digital Marketing Services has opened the door for us to do just that by applying their next-gen marketing strategies to introduce our festival to new audiences. We are very happy to be working with them and can’t wait to see the results.”

Astra Digital Marketing Services has utilized cutting edge digital marketing strategies that have generated results for some of the world’s largest wineries, leading music entertainment venues, local breweries, as well as Napa/Sonoma hotels and restaurants. Based in downtown Napa, Astra’s focus on the next generation of DTC marketing incorporates best practices from all industries and applies them to each individual client. Much like the fitting for an Armani Suit, Astra makes sure that each client has a digital plan that fits their specific needs.

“As traditional marketing strategies continue to become less effective, younger audiences want to be reached where they want to be reached,” said Ron Scharman, CEO of Astra. “Making yourself relevant to them is an ever-increasing burden that has to be taken seriously. Our goal is to utilize all of the previous successes of NVFF and make future segments more accessible and our team of nine dedicated digital professionals have their sights set on exactly that.”

Who – Astra Digital Marketing Services
What – Partnership with Napa Valley Film Festival
When – Now
Where – Napa, CA
How Much – Custom packages are tailored to the needs of each client
Contact – Ryan Neergaard – Director of Business Development – [email protected]

About Astra

Astra Digital Marketing Services is a Napa-based digital marketing agency dedicated to the direct-to-consumer channel of the wine industry. Astra delivers best-in-class marketing services such as Astra Social, Astra Email, Astra Search, and Astra Media to businesses in the wine industry, big and small, by providing a dynamic, relevant, and consistent digital message to their current and prospective customers. astradms.com
About Napa Valley Film Festival

The ultimate celebration of film, food, and wine, Napa Valley Film Festival (NVFF) lights up wine country at the most colorful time of year, November 8-12. NVFF presents over 120 new independent films and studio sneak previews in beautiful venues, while attendees interact with over 300 filmmakers at screenings, and enjoy industry panels, wine tastings, culinary demos, winemaker dinners, Festival Gala, Celebrity Tributes, Awards Ceremonies, VIP parties and more. Napa Valley Film Festival is a registered 501c3 non-profit organization headquartered in Napa, California. Visit www.nvff.org for more information or call 707.226.7500

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