King Estate Winery has hired longtime public relations leader Jenny Ulum as its managing director of strategic communications. In this new role Ulum will oversee all marketing, public relations and public affairs work for the winery’s brands, including King Estate, North by Northwest and Acrobat.
A veteran with more than 30 years of communications experience, Ulum previously held a variety of communications and government relations leadership positions for PeaceHealth, and owned public relations firm The Ulum Group from 1995 to 2008. She has a master’s degree in journalism from the University of Oregon. An active volunteer, she serves on the board of directors for Oregon Public Broadcasting and chairs the State Accident Insurance Fund board.
About King Estate: King Estate Winery was established in 1991 and is located in southwest Eugene, Ore., at the southern tip of the beautiful Willamette Valley. A third-generation family farm, King Estate is Oregon’s largest producer of wine, known for its Pinot Gris (#1 in the country according to Wine & Spirits annual restaurant poll), and lately for its fast-growing Acrobat label. The 1,033-acre estate is certified organic by Oregon Tilth, the third largest USDA accredited organic certifier. With a full acre of lavender, and 30 acres of organic gardens and orchards providing food for its on-site restaurant, King Estate is one of the world’s largest organic vineyards.
