Technology and Software Patent Expert Andrew Greenberg to Teach First-of-Its-Kind Seminar
Rohnert Park, CA – The Wine Business Institute (WBI) at Sonoma State University (SSU) today announced a new seminar, “Legalities of Social Media and Intellectual Property for Wine Businesses”, designed to address the legal and compliance issues surrounding the use of social media in the wine industry, as well as the importance of intellectual property in protecting brand identity for wine-related companies. The seminar takes place Friday, October 23, 2015, from 1:30 p.m. – 5:30 p.m. at the SSU campus in Rohnert Park, CA.
“The Wine Business Institute is continuously improving its programs, not only to meet the goals of today’s professionals, but to anticipate the industry’s needs of tomorrow,” Ray Johnson, Director of the Wine Business Institute said. “The Internet has disrupted the traditional wine industry business model. This seminar will help professionals and organizations refine their practices and protect their assets. It’s yet another example of the world-class education that makes Sonoma State University the global leader in wine business research and education.”
Lecturer Andrew Greenberg has 40 years of experience in software and technology development with a focus on strategic planning and patent law. In addition to leading the new seminar, he works for DigiVino in Napa, CA, a digital media company serving wine businesses.
WBI is an education and research institute of the School of Business and Economics. For more information, or to register for this or other wine business seminars, please contact (707) 664-3235, email winebiz@sonoma.edu, or visit www.sonoma.edu/sbe. Completion of the seminar counts toward the Direct-to-Consumer (DTC) Certificate and Wine Industry Finance and Accounting Certificate.
