For the first time, Winestar® is bringing a selection of award-winning wines to the US market. These wines come in high-end, elegant cans, specifically designed for optimal wine preservation. Ecological and affordable, this avant-garde format provides a handy alternative to bottles for modern consumers.
Recognized with the SIAL innovation 2012 award, Winestar® was inaugurated at the Vinexpo 2013 trade show in Bordeaux and is now seeking distributors in the US. Its products are already recognized and sold in many countries in Europe, as well as in the Middle East, China, Korea and Japan.
The brand will be attending WSWA, in Park Street Import’s booth (#305J), in the Octavius Ballroom. Winestar®’s CEO, Cédric Segal, will gladly answer any questions before, during or after the trade show. Please feel free to contact him or request a meeting.
A range of premium wines from an award winning producer
The 3 wines selected by Winestar® are produced by Pol Flandroy of Château de l’Ille, an independent Languedoc winemaker who has received more than 200 medals for his wines. Winestar®’s current range comprises the following :
- red wine : « Cuvée Andréas », a full-bodied and fruity wine that pairs well with meat and cheese. It is a blend of syrah, mourvèdre, carignan and grenache.
- white wine : « Cuvée Emilie », a fresh wine with pineapple and grapefruit notes. This wine is a blend of malvoisie, rolle and grenache blanc.
- rosé wine : « Cuvée Alexandre », a wine defined by notes of red fruits, and a balanced taste. It is a perfect blend of syrah and grenache.
In August 2013, Winestar®’s wines participated in the CWSA international wine contest, competing against over 5300 wines. All 3 wines were awarded a medal – including a gold medal, making it the very first time ever for canned French wines to receive a gold medal. Fun fact: after the blind tasting, when the judges were informed of the wines they awarded, they could not believe that the wines came from cans.
Why cans? 3 reasons
1. A response to new market needs
Cans meet the demand of young adults looking for new ways to enjoy wine: at a picnic on the beach, after a walk in the woods, in a park while having a snack… Though they may not have the same consumer habits as their elders, they are just as demanding about quality. The can’s single-serve size enables consumers to control volumes consumed, avoiding waste, while allowing them to create convenient “mini-cellars” at home. The serving size also enables consumers to switch wines during a meal without fear of letting bottles go to waste. Trendy, compact and light, this packaging is designed to be enjoyed on-the-go (train, plane, ship, etc) or to be offered in luxury hotel mini-bars.
2. An innovative technology for a new kind of packaging
Wine is a very delicate product. In order to protect and preserve it better, Winestar® has cooperated with Ball Packaging, one of the world’s leading aluminium can makers to develop an oxygen- and light-resistant packaging with an internal coating specifically designed for wine. It preserves the wine without altering the taste or oxidizing it. Winestar® cans are 187ml single-serve sizes, the equivalent of ¼ of a bottle.
3. Green and easily recyclable packaging
Cans carry many advantages compared with glass bottles, namely that they are the most recycled packaging in the world, being 100% recyclable. Further, recycling a single can saves up to 95% of the energy required for a brand new aluminum one, directly impacting in CO2 emissions reductions. Moreover, Ball Packaging made sure to use as little aluminum as possible, making Winestar® cans as light as they are green.
About Winestar®
Winestar® is a trademark of Fabulous Brands, creator and distributor of innovative drinks (beers, wines, ciders, instant teas). Its premises are based in Malakoff, near to Paris. www.winestar.fr
