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Drinktec Delivers for Analox Sensor Technology

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Analox Sensor TechnologyAnalox Sensor Technology has returned from Drinktec 2013 optimistic that it will have secured a number of valuable new distributors for its range of products designed for the hospitality and beverage markets.

Becca Dodds, of Analox Sensor Technology, commented: “We are genuinely pleased at the quality of the industry leads we generated.  Potential new distributors, as well as clients, were seeking us out which reinforces our belief that Analox Sensor Technology’s reputation continues to strengthen.  We are now a well-recognised and respected name in this market.”

Analox Sensor Technology (AST) exhibited alongside a number of British companies on the Brewing, Food and Beverage Industry (BFBI) stand at the Drinktec exhibition in Munich from 16th to 20th September.  The Drinktec exhibition is considered the world’s leading trade fair for the hospitality and beverage markets, and this year achieved a 13 percent increase in visitor numbers compared to the previous Drinktec in 2009.  Exhibition visitors totalled 66,000, from 182 countries.

One of AST’s aims in exhibiting at Drinktec was to meet potential new distributors for its products, and during the exhibition it met with potential new partners from 12 countries; Russia, India, China, Kenya, the United States, Italy, Denmark, Holland, Czech Republic, Estonia, France and Israel.  As well as using the exhibition to meet potential new distributors, AST presented its range of products developed for the beverage and hospitality industries, including the new Ax60 fixed carbon dioxide alarm system designed for effective monitoring of larger breweries and hospitality venues.

Becca added: “Being in Munich, there was inevitably a high percentage of German venues and breweries represented at Drinktec, so we were able to forward a number of strong leads to our German distributor, Beviclean.  Our team is now following up our other leads and we hope we will be able to announce important new distribution agreements in the coming months.

“Drinktec attracts industry representatives from across the world making it a must-attend calendar event for Analox Sensor Technology in the future.”

Not only were the AST staff successful in their lead generation, they were also able to gather valuable customer feedback.

Becca concluded: “We take any opportunity to gather feedback from our clients, and are grateful to everyone who gave us their time and insight whilst at Drinktec.  This information plays an important part in our continued innovation and development of new products, and ultimately in building Analox Sensor Technology’s reputation as the gas analysis provider for the hospitality and beverage markets.”

Analox Sensor Technology Ltd is based in Stokesley, North Yorkshire, and specialises in the design and manufacture of gas analysers for military and commercial use.

Editor’s notes:
Analox specialises in the design and manufacture of gas analysis equipment for commercial, military and sport diving markets and the hospitality industry.  It has over 30 years’ experience in breathing air analysis.  It was winner of the Exporter of the Year Award at the North East Business Awards 2006, a Best Business Award 2009 and won the Health and Safety Award at the Best Factory Awards 2012.  For further information, please visit www.analox.net.

Contact: Emma Hignett on +44 (0) 7968 409803

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