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Why Gen Z Isn't Buying Wine Online: Navigating the 4th Tier of Wine Sales (Expert Editorial)
Wine sellers must adapt their e-commerce approaches to meet younger consumers where they are. By Zac Brandenberg The wine industry faces a concerning generational gap in online sales. Recent data reveals...
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Digital Friction in the Wine Industry: Meeting Modern Consumer Expectations
Strategies to enhance user experience, personalization and loyalty for millennials and Gen Z consumers in wine e-commerce By Laurie Wachter   Is “digital friction” in your team’s...
Zac Brandenberg
When Will Big Beverage Alcohol Retailers Get Serious About eCommerce?
The Important Question: Interview with DRINKS Co-Founder and CEO Zac Brandenberg