It’s interesting these days to look at the results of wine competitions around the country that are open for entry to national and, in some cases, international wines. These days we are seeing a much larger...
So how are the new year’s resolutions going? I have already discarded a couple of mine but have high hopes for some of the others. In addition to making (and subsequently breaking) my resolutions for...
Elizabeth Slater- Founder & Vice President of WIN
It’s almost trade show season. I say almost because even though it is only November and the first trade show doesn’t happen until January of next year,...
It seems that the question most asked these days about social networking is whether or not wineries are actually getting visitors into their tasting rooms or into restaurants and retail stores to buy wine...
Elizabeth Slater- Founder & Vice President of WIN
My friend John says often, “We are known to the world by the stories that we tell… I love telling stories and I love hearing stories. In my...
Over the past four months I have had the opportunity to see the wine industry from one side of the country to the other. I have traveled from North Carolina and the Finger Lakes of New York, to Illinois...
Do you need to get your winery, brand, or business involved in Social Media just because everyone else is?
The better questions to ask are: How do I find out what is being said about us online and how...
I was sitting on a plane recently surrounded by people either banging away on their laptop or “thumbing” through their phone and it got me thinking about the wine industry’s relationship with technology....
Joining a wine club can enrich people’s lives. Though most wine club brochures and web information concentrate on the concrete things that people get when they join the wine club, without including the...
For the last two years, like just about everyone I know, I’ve been friending, posting, and indulging in a lot of general voyeurism on Facebook, but mostly trying to figure out how to use this channel to...
