We all have an inert desire to connect. Nowadays, those needs are being met less frequently in an instant gratification and expendable consumer market. Luckily, wine is one of the industries that still...
It’s interesting that businesses want customers to be more connected with them, though many businesses are afraid to give the customers what they want, which is the connection with the people in the business.
Customer...
The Nose Knows with Wine
I once heard a sports car aficionado guy say-if a car looks sleek today it will probably be impressive forever. Maybe, when it comes to sleek aromas in wine-a great aroma experience...
As I mentioned last week, I downloaded an informational guide with information on overcoming sales objections from Resourceful Selling. This week is part two in the review of the Information.
First: Let’s...
I downloaded a handy informational guide of overcoming sales objections from Resourceful Selling, which I am going to share you over the next couple of blogs.
The information starts with a headline:
“The...
Label Analytics has a new unique tool for wineries already in the wholesale market, or those just jumping on the bandwagon when it comes to distribution. Many wineries find it difficult to break into the...
Wine M&A pace may slow in 2015:
After a relatively active string of sales of California vineyard, winery and brands in the past few years, the thirst for new deals likely will subside in the new year,...
