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The #1 Reason Why U.S. Consumers Are Buying Less Wine – Confirmed in New Wine Market Council Study
Jan. 16, 2023 – Napa Valley, California —The downturn in U.S. wine sales is real and substantial, confirmed by multiple data sources and extends all the way to actual consumption. Pandemic effects,...
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Afternoon Brief, December 22nd
California State Controller Weighs in on Napa Winery Dispute: In a letter shared with the drinks business, Malia Cohen, California State Controller, has demanded an explanation from Napa County as to why...
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Afternoon Brief, December 18th
British Man Accused of Swindling Nearly $100 Million in Wine Fraud Case Pleads Not Guilty : A British man accused of allegedly defrauding investors of nearly $100 million through a Ponzi-like scheme involving...
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Motivations of High-End Wine Consumers Revealed in New Wine Market Council Study
Dec. 18, 2023 – Napa Valley, California — Who are the U.S. consumers who regularly spend $20 or more on a bottle of wine; what motivates them to do so, and for which occasions? These were some of...
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Afternoon Brief, September 15th
Winemaker Dies in Italy While Trying to Save Colleague Who Fainted in Wine Vat: A winemaker in Italy has died while trying to save his colleague who had passed out in a wine vat, according to Italy’s fire...
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Afternoon Brief, September 13th
New Wine Market Council Study Shows How Consumers Are Shifting in the Wine Category and Desired Price Points: Lately the wine news has been filled with reports of declining wine consumption in the U.S....
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New Wine Market Council Study Shows How Consumers Are Shifting in the Wine Category and Desired Price Points
Sept. 13, 2023 – Napa Valley, California — Lately the wine news has been filled with reports of declining wine consumption in the U.S. Because of this, Wine Market Council (WMC) launched a new research...
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Afternoon Brief, August 2nd
Why 'Regenerative Viticulture' Is Gaining Ground Among Major Wine Producers: Moët Hennessy, Jackson Family Wines and Torres are adopting a ‘regenerative’ approach to viticulture – but what does it involve,...
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Wine Market Council Appoints Dr. Liz Thach as New President, Succeeding Dale Stratton
Market Research Not-For-Profit Continues its Dedication to Providing Insights into the Ever-Evolving U.S. Wine Consumer Landscape for Its Membership August 2nd – Napa Valley, California — Wine...
2023 Wine Industry Sales Symposium [Photo: Wine Industry Network]
Revolutionizing Wine Sales and Marketing: Insights, Strategies and the Role of AI
Wine Sales Symposium offered insights and concrete examples about boosting sales in a falling market and attracting new and emerging consumers. By Laurie Wachter Last week’s Wine Industry Sales Symposium...
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