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Modernizing Your Wine Club

Today’s customers expect personalization, especially when it comes to subscription services. Buyers are savvy. They know that they are sharing their data, they know why you and other companies want their data, and they expect that in return for the information they provide, their lives and experiences with retailers are going to be simpler and more predictive.

Afternoon Brief, July 31

Sonoma Wine Auction Co-Chairs Gina Gallo and Chris Jackson Spill the Beans: As we eagerly anticipate the 2019 Sonoma Wine Auction, to be held September 1921, we thought it would be illuminating to learn a little more about this year’s co-chairs, Gina Gallo and Chris Jackson, who happen to be from two of the most influential, long term Sonoma wine families ...

Kent Nowlin Joins VineSpring as General Manager

The wine business technology veteran brings his decade of experience to the company July 31, 2019: VineSpring, a subscription-based eCommerce platform for wineries and breweries,...

Afternoon Brief, May 30

Napa County Vineyard Company Fined $38,000 After Field Worker Killed in Grape-Picking Accident: The U.S. Department of Labor says De Coninck Vineyards in American Canyon should be fined $38,000 in violations after the death of a Napa field worker in October...

Afternoon Brief, April 18

Bordeaux Fire Destroys $13 Million Worth of Wine in France: Fans of Bordeaux have plenty of reason to whine this week. A blaze at a warehouse in the vaunted wine-making region in South West France incinerated $12.9 million worth of vino on Tuesday afternoon...

Afternoon Brief, March 25

Vineyard Lawsuit a Test for Napa: What is To Kalon? Is it a vineyard, or a fanciful name like The Prisoner? A 2003 lawsuit settlement led to an equivocal decision: it's both.

Turning Technical Mountains into Molehills

Here are five tips to help you successfully undertake your winery’s next technical project and turn that mountain into a molehill.

Afternoon Brief, January 3

2019 U.S. Alcohol Consumption to Increase While Population Growth Stagnates: In an abstract titled, Alcohol Consumption in the United States: Past, Present, and Future Trends published in the Journal of Wine Economics Volume 13, Number 2, James Fogerty and Derby Voon examined ...

Afternoon Brief, September 6

Your Wine Brand Could Be Lost in One Single Trademark Infringement: The landscape of the alcoholic beverage industry in the new millennium looks dramatically different than the drinks business of the 20th century.

Why Your eCommerce System Doesn’t Need to Be Customized

There’s a perception that we frequently encounter—many wineries expect their eCommerce and online storefront to perfectly mimic the design and structure of their brand’s website. This expectation means that wineries spend a lot of time, effort, and money customizing their eCommerce platform.