The tasting room used to be the heart of the winery business model. Walk-ins became club members. Club members became brand ambassadors. Revenue flowed predictably, and the formula worked.
That’s changing.
Visitation...
In this episode, George interviews Susan DeMatei, Founder and President of WineGlass Marketing. They discuss her love/hate relationship with Corporate Marketing Agencies during the ’90s, her two...
Strategies to enhance user experience, personalization and loyalty for
millennials and Gen Z consumers in wine e-commerce
By Laurie Wachter
Is “digital friction” in your team’s...
In-person event delivered actionable takeaways for attendees seeking to increase sales and make genuine customer connections.
May 15, 2023 (Healdsburg, Calif.) – Last week’s Wine Industry Sales Symposium,...
Each December, WineGlass Marketing releases email benchmarks for the wine industry. We do this because having a bar to evaluate email performance has always been a challenge within the wine ecosystem....
The COVID-19 outbreak has affected all aspects of how we do business, including marketing. And when it comes to current and planned campaigns, marketing teams face unique challenges during a crisis.
Marketing During a Crisis - Tips to Pivot Your Marketing Messages: Recession Marketing ProTip: Understanding consumer psychology and the underlying emotions is critical when advertising during a reces...
Recession Marketing ProTip: Understanding consumer psychology and the underlying emotions is critical when advertising during a recession.
In the wine industry, we don’t typically analyze consumers’...
By Susan DeMatei
Wineries, as their true selves, are an agricultural business. Sagacious written advice for agriculture success has been around a long time – arguably since 800 BC when the Greeks wrote...
Study Finds Red Wines Gets Higher Scores for No Apparent Reason: Do experts rate red wines more highly than white wines, regardless of price, vintage, and region? Does this mean there is a critical bias...
