CRoot_TastingRoom
Proper Training in Your Tasting Room Can Increase Sales and Employee Retention
I’ve done a lot of tasting room evaluations, and one thing that always baffles me is the poor initial and ongoing training for new and veteran staff. Since most wineries in the U.S. would struggle without...
2018-session2b
Making the Most of Dwindling Customer Engagement Opportunities
The biggest difference between tasting rooms and wine clubs that perform beyond expectation and those that don’t, is an organizational commitment to employee training, according to the 2017 VinQuest direct...