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Beyond the Numbers: Building a Successful Wine Influencer Collaboration

Consider how an influencer will relate to your brand image and customers.  By Melanie Young “Influencer” is a marketing term that’s recently exploded as fast and...

Wine Brands Can Benefit from Marketing Their Sustainability Online

Brands should put sustainability front and center in their online marketing to capture the attention of drinkers who shop their values. By Robin Shreeves   Millennials and...

Afternoon Brief, January 25

Direct Sales Alters US Wine Market: In 2018, wineries shipped more than 6 million cases of wine, a nine percent increase over the previous year, according to Larry Cormier's presentation at the annual Direct to Consumer Wine Symposium held in Concord, California. Cormier is the general manager of the Colorado-based ShipCompliant/Sovos company, which gathers this data for presentation to the wine community each year...

Afternoon Brief, December 27

U.S. Ambassador to Israel Was Tricked into Investing in an Israeli Winery, Lawsuit Alleges: The U.S. Ambassador to Israel David Friedman was presented with allegedly fraudulent documents when he agreed to invest $730,000 in an Israeli wine company, according to a lawsuit filed Wednesday to a Tel Aviv District Court...

What You See May Not Be What You Get

I was checking my emails the other day and came across an email from LinkedIn with a request ostensibly from a woman in New...

How Well Are You Tracking Your Social Media?

While distributing information to your customers and potential customers through social media is important, it’s also important to know how the people that you...

Experts Fear Global Wine Industry Lags Dangerously Behind in Embracing Social...

“We have to understand this … that in 25 years, there won’t be people alive who have lived without it.”

Afternoon Brief, November 9

Wine Industry Has Yet to Embrace Full Potential of Social Media Marketing: There's little doubt that social media marketing has become a cornerstone of modern-day communications and has revolutionized the way companies across the globe now do business...

Don’t Facebook-Rant Yourself Out of Business

There are lots of examples of people using social media to say or do things that it would be better if they didn’t. It...

Afternoon Brief, March 30

Washington Wine Country's Nuclear Threat: A nuclear facility in Washington state's prime wine country is leaching radioactive groundwater and is one natural disaster away from Fukushi

Afternoon Brief, February 10

The Preliminary California Grape Crush Report released today reveals the 2014 winegrape crush was down 7.9% to 3,910,178 from the 2013 record high winegrape crush of 4,245,852 tons...

Spinning Your Web to Capture Wine Buyers’ Attention

It isn’t a matter of whether the wine industry needs to focus resources on 21st century technologies in order to stay competitive. The question is where to begin?

Facebook ‘likes’ are not sales, they are ‘likes’ – here’s how...

We use it all, Facebook, Twitter, LinkedIn, Tumblr, and more; just like you do. But, there is a shift happening in social media that can impact your business and really change the way we communicate with our end user.

Afternoon Brief, January 5

Shoppers should take care when buying wine in clear glass bottles, says Wotwine, after 35% of wines in clear glass out of the 6,000 wines it sampled in the last two years exhibited signs of damage from light...

Afternoon Brief, December 29

Chardonnay and Pinot Noir under threat from climate change: The taste of fine wines like chardonnay and pinot noir is under threat from rising temperatures caused by climate change, scientists have warned...