The holidays are around the corner and 2025 budgets are being allotted. TikTok should be in your marketing plan.
By Melanie Young
Recent changes allowing wine advertising on the TikTok social media...
Consider how an influencer will relate to your brand image and customers.
By Melanie Young
“Influencer” is a marketing term that’s recently exploded as fast and forcefully as the pop of a champagne...
Brands should put sustainability front and center in their online marketing
to capture the attention of drinkers who shop their values.
By Robin Shreeves
Millennials and Gen Z aren’t embracing...
Direct Sales Alters US Wine Market: In 2018, wineries shipped more than 6 million cases of wine, a nine percent increase over the previous year, according to Larry Cormier's presentation at the annual...
U.S. Ambassador to Israel Was Tricked into Investing in an Israeli Winery, Lawsuit Alleges: The U.S. Ambassador to Israel David Friedman was presented with allegedly fraudulent documents when he agreed...
I was checking my emails the other day and came across an email from LinkedIn with a request ostensibly from a woman in New York State wanting to connect with me on LinkedIn.
I have a rule about connecting...
While distributing information to your customers and potential customers through social media is important, it’s also important to know how the people that you are reaching are reacting to what you have...
“We have to understand this … that in 25 years, there won’t be people alive who have lived without it.”
Wine Industry Has Yet to Embrace Full Potential of Social Media Marketing: There's little doubt that social media marketing has become a cornerstone of modern-day communications and has revolutionized...
There are lots of examples of people using social media to say or do things that it would be better if they didn’t. It is common now to hear of some celebrity tweeting their opinion on some topic that...
