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Afternoon Brief, December 29
Chardonnay and Pinot Noir under threat from climate change: The taste of fine wines like chardonnay and pinot noir is under threat from rising temperatures caused by climate change, scientists have warned......
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Afternoon Brief, November 24
‘Great Napa Valley wines will rival Bordeaux First Growths’: Moet-Hennessy Estates & Wine CEO: Jean-Guillaume Prats, Moet-Hennessy Estates and Wine CEO, says he believes great wine produced in Californias...
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Afternoon Brief, November 17
California drought puts water thievery on rise: As California's drought has grown more extreme this year, so have efforts to obtain water some now veering toward the criminal...
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Afternoon Brief, November 4
Google chief, social media gives wine the chance to shine: Social media platforms like YouTube give the wine industry the chance to connect directly with consumers in a way traditional media channels...
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Afternoon Brief, October 6
Ancient Grape ‘Solution’ to Climate Change: Wine cooperative Plaimont may have found a solution to a demand for less alcoholic reds from hot wine regions - an ancient grape currently known as Pedebernade...
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Afternoon Brief, Feb. 4
Trending Story: Wineries Report Increased Use of Social Media to Enhance Direct to Consumer Sales More than 60% of wineries and wine-related businesses say they plan to increase their use of social media...
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Wineries Report Increased Use of Social Media to Enhance Direct to Consumer Sales
By Elizabeth Hans McCrone More than 60% of wineries and wine-related businesses say they plan to increase their use of social media over the next three years in response to changing market demographics,...
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Afternoon Brief, Nov. 13
Trending Story: Craft Beer and Wine at a Crossroads Frank, Rimerman + Co. LLP, a leading regional accounting and consulting firm, has teamed up with investment banker Ian Malone to publish a comprehensive...
New TTB Rules
Wine Industry Still Grappling With TTB Regulations on Social Media
By Elizabeth Hans McCrone When the Alcohol and Tobacco Tax and Trade Bureau (TTB) issued a circular last May that identified social media platforms as sources of advertising for the first time, many in...
Spotlight: Winery Advisor
Printable PDF Version Spotlight - Winery Advisor Increasing Your Online Presence and Growing Sales 46 minutes a day! According to statistics, this is the average amount of time that a typical Facebook...
5 Things Every Video Marketer Should Know…Before Production Begins!
We recently celebrated the completion of our 175th wine industry related promotional video and had several people ask us what the “secret” is to creating something that’s actually effective...
Wine Industry Network Launches WIN Media
WineIndustryNetwork.com Expands to Offer Full Service Video Marketing & Production.
Does Social Networking Sell Wine? Yes!
It seems that the question most asked these days about social networking is whether or not wineries are actually getting visitors into their tasting rooms or into restaurants and retail stores to buy wine...
In Short Direct Marketing
Tell Me A Story...
Elizabeth Slater- Founder & Vice President of WIN My friend John says often, “We are known to the world by the stories that we tell… I love telling stories and I love hearing stories.  In my...
Social Media and Wine...Do They Blend?
Do you need to get your winery, brand, or business involved in Social Media just because everyone else is? The better questions to ask are: How do I find out what is being said about us online and how...
Selling Wine...Meet Facebook!
For the last two years, like just about everyone I know, I’ve been friending, posting, and indulging in a lot of general voyeurism on Facebook, but mostly trying to figure out how to use this channel to...
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