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New ProWein Zero+
A Plus in Clarity for a Market in Motion October 7, 2026 — ProWein, International Trade Fair for Wines & Spirits, is strengthening its commitment to the alcohol-free drinks market and taking...
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Discovery Zone: Applications for New Exhibition Format at ProWein 2027 Now Open
July 14, 2026 — With the launch of the Discovery Zone, ProWein 2027, International Trade Fair for Wines and Spirits, is expanding its exhibitor lineup  to include a special a special format...
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ProWein 2027: “The Industry Needs Positive Signals”
July 1, 2026 — ProWein, International Trade Fair for Wines and Spirits, was established in Düsseldorf, Germany in 1994. Since then, viticulture has changed around the world, the international wine...
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ProWein Publishes “Sparkling Report”
New market analysis highlights growth opportunities, trends and future markets  in the global sparkling wine sector June 23, 2026 — ProWein, International Trade Fair for Wines and Spirits, is...
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Prowein Confirms Strategic Reorientation: The Sector Moves Closer Together and Looks to the Future
March 19, 2026 – ProWein Düsseldorf 2026 is driving forward its strategic development as an international trade fair for wine and spirits in a targeted manner. With a clear business focus, efficient...
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Afternoon Brief, February 26
Thursday, February 26 Trending Story   California Winery Challenges Illegal Government MandateA California winery says the government is forcing it to fund speech it opposes, and now it’s fighting...
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ProWein Agora: Stage for Big Ideas, Bold Questions & Fresh Impulses
New format provides strategic impulses for retail, food service and industry February 26, 2026 — How will wines and spirits be bought, sold and staged on the markets of tomorrow? Which markets,...
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ProWein 2026 Sparkling Visions: New Stage for Sparkling Wine
January 29, 2026 —  The international market for sparkling wines continues to grow: according to analysts, the global market volume exceeded US$ 50  billion for the first time as early as 2025. Premium...
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Prowein Zero: Greater Focus on No/Low
New Zero Tasting Bar and extended product world in Hall 5 January 19, 2026 (Düsseldorf, Germany) — The No/Low segment is becoming increasingly professional. High-quality dealcoholized wines,...
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Afternoon Brief, December 11
Celebrating More Than 1,400 Years of Farming, Eleven Families Added to Sonoma County Century Club Multiple generations of eleven longtime Sonoma County farming families, all winegrape growers today, gathered...
Prowein Düsseldorf 2026
ProWein Düsseldorf 2026: New Standards for the Wine and Spirits Industry
September 24, 2025 — ProWein, the world’s leading trade fair for wines and spirits, is embracing change and setting a bold new direction for the industry. The new positioning is conveyed through...
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Online Exhibitor Registration Open for ProWein 2026
June 17, 2025 — Online exhibitor registration for ProWein 2026, International Trade Fair for Wines and Spirits, is now open at www.prowein.com/2330. The world is in transition – bringing massive...
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Afternoon Brief, March 19
Important Message for USWTA Members: Halt All EU Wine Shipments: The US Wine Trade Alliance strongly advises American companies to halt all shipments of wine, spirits & beer from the EU. The current...
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Business as a Benchmark: Prowein 2025 Makes a Strong Statement for the Future of the Wine and Spirits Industry
March 19, 2025 — ProWein 2025, International Trade Fair for Wines and Spirits, has sent a clear signal for innovation, vision and future viability in challenging times for the worldwide wine and...
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Radico Khaitan's Rampur Distillery Unveils Ankahi Zaffran Spiced Liqueur at the ProWein 2025 in Düsseldorf, Germany
March 17, 2025 — Radico Khaitan Limited (NSE: RADICO) Rampur Distillery is proud to unveil Ankahi Zaffran Spiced Liqueur, the first release in the Ankahi Liqueur series. Making its highly anticipated...
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Afternoon Brief, March 6
New WSU Study Shows How Scarcity Pricing Helps 'Cult Wineries' Drive Demand: When a product is hard to buy, more people want it. A new Washington State University study reveals that wineries producing...
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