New Zero Tasting Bar and extended product world in Hall 5
January 19, 2026 (Düsseldorf, Germany) — The No/Low segment is becoming increasingly professional. High-quality dealcoholized wines, spirits, proxies, and fermentation-based alternatives are increasingly developing their own flavor profiles and are being used more and more frequently in food pairing. Producers invest specifically in quality and style – not as a substitute but as a stand-alone deli-category. “No/Low is not a short-term trend but a growing market segment that warrants differentiated consideration. Our task is to provide guidance and classify developments neatly. With the newly arranged ProWein Zero we create a structured platform for this,” said Frank Schindler, Director of ProWein Düsseldorf. ProWein, International Trade Fair for Wine and Spirits, will take place from March 15 – 17, 2026 at the fairgrounds in Düsseldorf, Germany.
ProWein Zero adds new chapter
What used to be considered an experiment just a few years ago, is now internationally relevant – and has been part of ProWein Düsseldorf for three years. Around 180 exhibitors will list non-alcoholic products in their portfolios this year. More than 30 companies will present themselves directly at ProWein Zero in Hall 5, and another 60 additional brands will be represented at the Zero Tasting Bar.
The line-up is international: producers from Germany, France, Spain, Italy, Norway Austria, Belgium, the Netherlands, China, and Argentina will demonstrate how rapidly technology, sensorics and creative concepts have developed in the No/Low segment. New in 2026 will be the integration of non-alcoholic spirits – a key component underlining the growing differentiation of this category.
The Zero Tasting Bar – curated, interactive, close to the market
The center of ProWein Zero will be the further refined Zero Tasting Bar realized in cooperation with Meininger Verlag publishers. It will serve as the central meeting place for trade fair visitors who want to deepen their knowledge about non-alcoholic still and sparkling wines as well as alcohol-free spirits.
At the Tasting Bar, professionals can taste specific products, exchange ideas with trained staff, and systematically classify new products. The ranges will be complemented by regularly held exclusive, impulse and themed tastings that inform about current developments, new styles and international trends in a compact and hands-on manner. The combination of tasting bar, digital bar menu and visual presentations will provide guidance and make the Zero Tasting Bar one of the highlights at ProWein 2026 in terms of content. “With the Zero Tasting Bar we offer producers a professionally curated platform and visitors structured access to a highly dynamic market segment. At the same time, we are adding a new chapter to the presentation of no-alcohol wines”, explained Felix Köhler of Meininger’s Competitions Team.
Strong brands, clear visibility
Alongside numerous brands in the ProWein Zero concept area, other companies are also represented with individually designed stands including Geiger, Kolonne Null, Flavologic, Henkell, Pierre Chavin, Neobulles and LEA Winery. In addition, international suppliers such as Schloss Wachenheim, Les Grands Chais de France, Reh Kendermann and Peter Mertes in Hall 4 remain important anchors points for ProWein’s non-alcoholic ranges.
For information on visiting or exhibiting at ProWein 2026, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail: info@mdna.com; Visit www.prowein.com and www.mdna.com.
For hotel information, contact TTI Travel, Inc. at (866) 674-3476; E-mail: info@ttitravel.net; www.ttitravel.net or use the booking platform on the ProWein website: https://www.prowein.com/en/Exhibit/Information/Hotel_CityInfos
