March 19, 2026 – ProWein Düsseldorf 2026 is driving forward its strategic development as an international trade fair for wine and spirits in a targeted manner. With a clear business focus, efficient hall concept and strengthened future formats it continues to refine its new focus.
A total of 3,400 exhibitors from 63 nations presented their products in Düsseldorf, Germany and 31,000 trade visitors from 105 countries used the trade fair as a platform for concrete trade and distribution decisions. A special focus was on buyers from top import markets such as Germany – the world’s most important import market – as well as Belgium, the Netherlands, Scandinavia and the U.S. This approach was supported by a revised and well-received Hosted Buyer program.
In a consolidating market environment, ProWein is deliberately concentrating on sharpening its profile and relevance for the trade. The goal is to streamline decision-making processes and further increase the efficiency of business development. A key tool for this was the ProWein App with its integrated match-making tool Fair Match. Before and during the trade fair, 72,488 high-quality business contacts were initiated between exhibitors and trade visitors.
On the last day of ProWein 2026, Messe Düsseldorf responded to a local public transportation strike by organizing a shuttle service consisting of 30 buses, which reliably transported visitors and exhibitors to the fairgrounds as well as to the airport and central train station afterwards.
“We cannot be complacent about ProWein’s development over recent years – our aspiration is to consistently develop the trade fair further. This is why we are clearly honing ProWein’s relevance for the trade and decision-makers. With Frank Schindler we have had a director on board since October 2025 who knows the industry and drives this development with a clear focus,” says Marius Berlemann, Chief Operating Officer at Messe Düsseldorf.
A Joint Start – with Optimism and Respect for the Task
ProWein’s new formats have visibly advanced the trade fair. ProWein Agora established itself as a central stage for market analysis, business insights and strategic discussions. By introducing Sparkling Visions, the international sparkling wine segment was given a fresh staging and was well attended. ProWein Zero with its Tasting Zone provided a structured overview of the dynamically growing No/Low category. The ProSpirits area was significantly expanded: around 500 exhibitors from 50 countries showcased the diversity of international spirits in two halls, underscoring the importance of this segment. The event format ProWein City Vibes also made the trade fair an experience for end users in the city of Düsseldorf: 64 curated events connected exhibitors, food service providers and numerous food and drink enthusiasts all over Düsseldorf.
“The new hall concept with clear segments and shorter distances was accepted well by both exhibitors and visitors alike. At the same time, their feedback delivered important input prompting further improvements especially regarding the link with the New World and Spain in Hall 6. The feedback overall confirmed we are on the right track,” sums up Frank Schindler, Director of ProWein.
The next steps in this multi-year development process are currently being planned and will be presented at a press talk in late May.
The next staging of ProWein Düsseldorf will take place from March 7 – 9, 2027.
For information on visiting or exhibiting at ProWein 2027, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail: info@mdna.com; Visit www.prowein.com and www.mdna.com.
For hotel information, contact TTI Travel, Inc. at (866) 674-3476; E-mail: info@ttitravel.net; www.ttitravel.net or use the booking platform on the ProWein website: https://www.prowein.com/en/Exhibit/Information/Hotel_CityInfos
