People,Sampling,And,Tasting,Wines,In,Vineyard
DTCFeaturedSales & MarketingWine Industry Articles
Why Gen Z Isn't Buying Wine Online: Navigating the 4th Tier of Wine Sales
December 18, 2024
Wine sellers must adapt their e-commerce approaches to meet younger consumers where they are. By Zac Brandenberg The wine industry faces a concerning generational gap in online sales. Recent data reveals...