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Limited booth space remains for 2020 WIN Expo April 1st, 2020, Healdsburg, CA – Exhibitor registration is now open with a limited number of booths...
Three Perspectives on the Challenges of the North Coast Wine Industry: Dire warnings, cautions, and stories of winegrowers beginning to feel the pinch of a stagnating wine market have emerged through the harvest season.
Alternatives to SO2 in Winemaking; Bio-Protection & its Role in Lowering Sulfite Content: Arthur O’Connor’s familiarity with sulfites includes more than his use of them while working for wineries in Argentina, Australia, Spain and the United States.
Expo Registration will provide opportunity to donate to Firefighters Fund Healdsburg, CA, November 7th, 2019 – The Wine Industry Network (WIN) announced that the 8th...
Automation Aimed at Consumer Preferences Is Key to Successful Digital Marketing Strategies: “Not everyone in your CRM is created equal. Some are more engaged, some purchase more, some are involved in wine club, some aren’t. Should you treat them all the same? No!”
Tactics and Techniques Designed to Drive Demand for Your Brand: The Wine Industry Network (WIN) 3-Tier Wine Symposium last May was designed to help small to midsize wineries understand how to succeed in today’s evolving wholesale channel.
Mitigating for Smoke Exposure and Returning Value to Tainted Wine: That wildfires have become an annual summer ritual comes as no surprise to anyone. Not only are the numbers increasing – in 2017, there were 71,499 wildfires, compared to 65,575 wildfires in the same period in 2016, according to the National Interagency Fire Center
Managing the Impact of Climate Change: While the full impact of climate change on the wine industry remains to be seen, we are already beginning to see the initial effects of it. This year’s 8th annual North Coast Wine Industry Expo (WIN Expo) offers some insight and practical applications in the late-morning session: Managing the Impact of Climate Change; The Evolution of Vineyard & Winemaking Practices session.
What Part of Reality Are You Missing? Augmenting Smart Packaging - What are customers looking for in wine packaging that most wineries are ignoring or missing at this point? Simply put, it’s the story. Says Peter Oberdorfer, founder and President of Tactic ...
If someone told you that you could increase your business by a whopping 50 percent through an affordable technology using the principles of preference based marketing, would you be willing to give it a shot?
Creating a People-Centric Wine Business - “The future isn't about technology”, says Geoff Ables, managing partner at C5 Insight. “It's about people - and it's about how technology will aid businesses in delivering better experiences to customers and ...
“If all of the brokers and analysts are correct, we’re heading into another tough cycle for our wine industry,” predicts George Christie, President and CEO of the Healdsburg, CA based Wine Industry Network (WIN). “Tough times affect everyone. But the ones that remain the most unscathed are those trying to stay ahead of the issues and become as educated as possible.”
Challenges are looming for the wine industry on multiple fronts; overall growth is flattening, new generations have a different relationship to alcohol, climate change and wildfires complicate winemaking, while the labor market affected by immigration and cannabis is becoming increasingly competitive.