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Finishing Tannins on the Rise
“American wine consumption is rapidly rising, especially in the premium red blend tier,” Lueck says, “and many producers are turning to non-barrel alternatives in the ageing process to produce a premium...
Unlocking Digital 6th Sense
Loss of Sales, Result of Wine Industry's Failure to Meet Mobile Challenge
Have wine brands across the industry embraced promoting themselves through the use of mobile apps? Scott Stanchak, who teaches graduate level e-commerce marketing at NYU, and is the Managing Director,...
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Millennials on How Their Generation Engages with Wine
The millennial consumer continues to rise in prominence for the wine industry, but being able to identify the important trends and mediums to connect, engage, and build loyalty with them is a challenge...
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Marijuana and Wine: Understanding New Competition to Build New Opportunities
The legalization of marijuana in California is a topic with polarizing effects on wine grape growers. Tina Caputo, moderator for WIN Expo’s upcoming session; Marijuana and Wine: Understanding New Competition...
Karissa Kruse
Competition Is Fierce, so How Does a Vineyard Stand Out in the Crowd?
According to Karissa Kruse, president of Sonoma County Winegrowers, a shift has happened in the past few years. “Consumers now care about what goes on at a farm level,” she notes. Kruse mentioned that,...
ABrief  June 24
Afternoon Brief, June 24
Jean Arnold Sessions Named Executive Director of Sonoma County Vintners: Sonoma County Vintners announces that Jean Arnold Sessions has been officially appointed the organization's Executive Director....
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Afternoon Brief, April 8
Another Glassy-Winged Sharpshooter Egg Mass Discovered in Napa: For the second time this spring, the Napa County Agricultural Commissioner's Office discovered a viable glassy-winged sharpshooter egg mass...
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Afternoon Brief, December 16
Counterfeit Claims Spark Defamation Action: Wine experts are embroiled in a defamation lawsuit, in which the chairman of The Wine Institute of Las Vegas claims a San Francisco consultant accused him of...
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Market Conditions Call for Caution and Solid Decision-Making
by Elizabeth Hans McCrone The lighter-than-expected harvest this year has impacted a changing market that’s somewhat out of balance and in the process of correcting itself, according to experts who are...
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Water Conservation, Sustainability Central to Craft Brewery Operations
It wasn’t Peter Kruger’s intention to become a sustainability expert at Bear Republic Brewery – but then, it wasn’t really his intention to get involved with the commercial craft brewing industry at a...
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