The holidays are around the corner and 2025 budgets are being allotted. TikTok should be in your marketing plan.
By Melanie Young
Recent changes allowing wine advertising on the TikTok social media...
To be more inclusive, be more inviting.
By Melanie Young
Statistics show the buying power of Black Americans, Asian Americans and LatinX consumers is stronger than ever. Yet these audiences are often...
What’s the best way to capture a buyer’s interest and secure a spot on a supplier portfolio, retail shelf or restaurant wine list?
By Melanie Young
End shelf display at Gary’s Wine & Marketplace
With...
Relatable characters drinking your wine is a great way to reach target customers.
By Melanie Young
In the Netflix series, Dead to Me, Jen, a grieving widow, and Judy, a free-spirited artist, bond over...
Sharing an experience creates new and loyal customers.
By Melanie Young
Sponsoring events can bring new customers to your wine brand through product sampling and social engagement. What’s...
Consider how an influencer will relate to your brand image and customers.
By Melanie Young
“Influencer” is a marketing term that’s recently exploded as fast and forcefully as the pop of a champagne...
Hosted trips are about introducing your brand, building relationships and delivering a memorable experience for guests to share back home.
By Melanie Young
Familiarization (aka “fam”) trips are an effective...
—Melanie Young
Counterfeit wines and spirits cost the global industry $3.18 billion in direct sales, and the impact can be felt at many levels. A European Union Intellectual Property Office (EUIPO) report...
HR experts discuss key techniques to recruiting and maintaining a strong wine business team.
—Melanie Young
Building a strong workforce is essential for many industries, including wine, especially with...
In 2021, Wine Industry Advisor increased its focus on creating original editorial content. We’ve enhanced our list of contributors to include some of the industry’s best wine writing talent,...
