Tag: Melanie Young
Lights, Camera, Action! Land Your Brand in TV and Film
Relatable characters drinking your wine is a great way to reach target customers.
By Melanie Young
In the Netflix series, Dead to Me, Jen, a grieving...
Engage Your Customers and Build Relationships Through Event Sponsorships
Sharing an experience creates new and loyal customers.
By Melanie Young
Sponsoring events can bring new customers to your wine brand through product sampling and social...
Beyond the Numbers: Building a Successful Wine Influencer Collaboration
Consider how an influencer will relate to your brand image and customers.
By Melanie Young
“Influencer” is a marketing term that’s recently exploded as fast and...
Hosting a Successful Media Fam Trip: Experts Weigh in on What...
Hosted trips are about introducing your brand, building relationships and delivering a memorable experience for guests to share back home.
By Melanie Young
Familiarization (aka “fam”)...
Counterfeiting Is a Lingering Stain on the Wine Industry
—Melanie Young
Counterfeit wines and spirits cost the global industry $3.18 billion in direct sales, and the impact can be felt at many levels. A...
Wine Industry Needs to Ramp Up Recruitment in Competitive Job Market
HR experts discuss key techniques to recruiting and maintaining a strong wine business team.
—Melanie Young
Building a strong workforce is essential for many industries, including...
Wine Industry Advisor’s Top Articles of 2021
In 2021, Wine Industry Advisor increased its focus on creating original editorial content. We've enhanced our list of contributors to include some of the...
As Restaurants Reopen, Sommeliers Re-Envision Wine Lists
What producers need to know to get their wines into the hospitality sector.
—Melanie Young
Restaurants closed throughout much of 2020 when the novel coronavirus caused...
Consumers’ Thirst for Wine Fuels the Storage and Cellaring Business
Increase in wine purchases means increase demands for wine storage solutions.
—Melanie Young
The wine storage business experienced a measurable uptick during the pandemic-induced, wine-buying boom....