Is Your Company Missing Out on a Billion-Dollar Opportunity in Cannabis?
—Kathleen Willcox
Business is booming in cannabis country. Sales of legal cannabis in the U.S. grew 40 percent in 2021 to $25 billion,...
As scientists and legislators search for large-scale solutions to extreme weather patterns, wine-growers are look for short-term fixes that they hope will help increase their shot at a successful harvest....
Wine Industry Advisor connected with regional heads, brands, and marketing masterminds who discuss how to revive a sagging reputation, or create one from whole cloth.
—Kathleen Willcox
The U.S. has been...
Wine consumers do judge a wine by its label—whether they mean to or not.
—Kathleen Willcox
The decision to buy one product over another often seems mysterious—whether analyzing broad purchasing data...
There are a plethora of closure options for producers—all of which have different strengths and weaknesses in terms of the ability to preserve wine for long or short periods, consumer perception, and environmental...
Just a few years ago, QR codes were the anchovies of the wine label. A very specific product that consumers would either automatically gravitate toward, or spurn completely.
But the pandemic changed that....
Historic trucker shortages, port logjams and labor strikes are just some of the elements bringing the wine industry to its knees this year. Supplies are down, and prices are up, across the board.
—Kathleen...
In 2021, Wine Industry Advisor increased its focus on creating original editorial content. We’ve enhanced our list of contributors to include some of the industry’s best wine writing talent,...
Doing good can translate into doing well. Consumers want to give back, and brands that empower them to do just that, while simultaneously acquiring a product they want to buy anyway, can engender loyalty...
Efforts for lowering sulfite levels go beyond consumer demand. It’s also raised the bar on thoughtful farming and winemaking practices.
—Kathleen Willcox
In their most basic form, when it comes to...
