Tag: Kathleen Willcox

Wine Industry Advisor connected with regional heads, brands, and marketing masterminds who discuss how to revive a sagging reputation, or create one from whole...

Wine consumers do judge a wine by its label—whether they mean to or not.  —Kathleen Willcox The decision to buy one product over another often seems...

There are a plethora of closure options for producers—all of which have different strengths and weaknesses in terms of the ability to preserve wine...

Just a few years ago, QR codes were the anchovies of the wine label. A very specific product that consumers would either automatically gravitate...

Historic trucker shortages, port logjams and labor strikes are just some of the elements bringing the wine industry to its knees this year. Supplies...

In 2021, Wine Industry Advisor increased its focus on creating original editorial content. We've enhanced our list of contributors to include some of the...

Doing good can translate into doing well. Consumers want to give back, and brands that empower them to do just that, while simultaneously acquiring...

Efforts for lowering sulfite levels go beyond consumer demand. It's also raised the bar on thoughtful farming and winemaking practices. —Kathleen Willcox In their most basic...

As climate change charts new, unpredictable temperature and weather patterns, the pursuit of outstanding wine means turning to lesser-known grape varieties.  —Kathleen Willcox Old, rare grape...

How high-tech, intervention winemaking can actually boost wine quality. —Kathleen Willcox Advocates of low-intervention winemaking posit a wine should be an expression of all the good...

Whether shipping wine across the globe in giant bladders, or biking a bottle down the street, there’s likely a way to make the trip...

Top US wine estates have become expert worm-wranglers in order to advance sustainability efforts and combat ever-increasing drought conditions. —Kathleen Willcox Wine regions across the world...

Wine Industry Advisor dives into the modern vineyard where satellites, AI, and robotics all work toward more sustainable viticulture. —Kathleen Willcox The wine industry has been...

Unlike reports on women’s tasting abilities, there are no studies on relative merits of  female vs. male vineyard workers, but anecdotal evidence abounds. Wine...

Wine Industry Advisor reached out to scientists and vintners around the world to get a sense of how vulnerable wine regions are addressing the...