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FeaturedSales & MarketingTechnologyWine Industry Articles
Ready for a Seasonal Sales Boost? Create a Winning TikTok Campaign
October 18, 2024
The holidays are around the corner and 2025 budgets are being allotted. TikTok should be in your marketing plan. By Melanie Young Recent changes allowing wine advertising on the TikTok social media...
Influencer Christina Najjar, known as Tinx on TikTok, posted about visiting Realm Cellars’s VIP Suite at BottleRock Napa on her feed.
FeaturedSales & MarketingWine Industry Articles
Beyond the Numbers: Building a Successful Wine Influencer Collaboration
September 5, 2023
Consider how an influencer will relate to your brand image and customers.  By Melanie Young “Influencer” is a marketing term that’s recently exploded as fast and forcefully as the pop of a champagne...
This Loire Vallery press trip offered a flight to view the vineyars from the sky
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Hosting a Successful Media Fam Trip: Experts Weigh in on What Works
August 9, 2023
Hosted trips are about introducing your brand, building relationships and delivering a memorable experience for guests to share back home. By Melanie Young Familiarization (aka “fam”) trips are an effective...