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Wine Event Cancellations Hurt Associations’ Marketing Efforts and Budgets

I was in a tasting room in downtown Healdsburg on Sunday, March 15, when a passerby called in the window and said “enjoy your glass of wine….

What Your Guests Want From You?

The title of this blog, “What Your Guests Want From You,” is somewhat disingenuous. All businesses have many different types of customers, though in...

Event and Hospitality Constraints Strangling Direct to Consumer Sales Vital for...

Across the entire wine industry, there are significant challenges, stated Robert McMillan, executive vice president and founder of Silicon Valley Bank’s Wine Division at the recent forum of Santa Barbara’s wine industry.