At VingDirect, we exist to help family wineries achieve their direct to consumer goals. Whether your focus is to grow sales and wine club members, to train and educate your staff, to polish up your brand,...
Coming off the announcement a few days before Christmas that federal excise taxes on wine, beer, and spirits were being reduced as part of President Donald Trump’s tax reform bill, WineAmerica president...
By Susan DeMatei Wineries, as their true selves, are an agricultural business. Sagacious written advice for agriculture success has been around a long time – arguably since 800 BC when the Greeks wrote...
Think about connecting with your customers through experiences to secure their loyalty. Goods and services are not enough to interest the consumer anymore. In the new economic era businesses must organize...
The Advantage Goes to the Brands I have been at this game for a long time. I have gone from retail big box CEO, to Managing Director at PwC in Wine, to Trade Marketing at Anheuser Busch, and some minor...
By Paul Vigna Matthieu Finot For years, Matthieu Finot was explaining in a phone conversation, a number of winemakers connected to the Monticello Wine Trail were experimenting with everything from styles...
When Stu McFarland teamed up with his brother in law to do wine bottle designs in a repurposed chicken coop nearly 26 years ago, he probably couldn’t have envisioned the way that endeavor would grow and...
Considering hosting a weed and wine event at your winery? In California, elegant weed and wine dinners are becoming a popular trend and you might think that winery owners would be in an ideal position...
With more than 14 years in the business, Guerra has managed an impressive number of iconic wine brands, including industry icons like Kendall-Jackson and Mumm Napa, as well as Gary Farrell in the Russian...
Even if you went to the Unified Wine and Grape Symposium and spent two days visiting the nearly 700 booths on its massive trade show floor, you probably didn’t have a chance to visit every exhibit, and...
