Tag: Facebook
Wine Brands Can Benefit from Marketing Their Sustainability Online
Brands should put sustainability front and center in their online marketing
to capture the attention of drinkers who shop their values.
By Robin Shreeves
Millennials and...
Expert Editorial: Does Meta Matter Anymore? What to Make of the...
Let’s fact-check some of the claims being thrown around
for the current social media advertising crisis.
By Susan DeMatei
As 2023 planning kicks into high gear,...
Afternoon Brief, July 25
Foley Family Wines of Santa Rosa President Hugh Reimers Abruptly Leaves Company: Hugh Reimers, a hard-charging Australian wine executive, abruptly left his position this week as president of Foley Family Wines of Santa Rosa less than two years after being hired to bolster the company's position in the marketplace...
Afternoon Brief, March 28
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Trending Story:
Chilean Winemaker Learns Napa Lesson
Patricio Celedon may be the only winemaker in the world who went to...
Afternoon Brief, October 11
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Trending Story:
Wine Community Rallies to Provide Aid and Resources to Fire Victims
Wine industry leaders have formed a support...
Afternoon Brief, September 25
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Trending Story:
A Pathway to Wholesale Success for the Small Producer
"There is an inherent David and Goliath dynamic in...
Selling Wine Through Facebook Requires the Tenacity for Testing of a...
Remember that teacher in high school who relentlessly surprised the class with random, mid-week quizzes? The secret to success of selling wine through Facebook...
Afternoon Brief, October 19
Treasury Wine Shares Climb to Record After Deal to Buy Diageo U.S., British Assets: Shares in Australia's Treasury Wine Estates Ltd jumped to a record on Monday as investors cheered its $552 million purchase of most of Diageo Plc's U.S. and British wine operations, along with plans to issue shares to fund the offer...
Afternoon Brief, July 14
How Millennials Are Changing The Wine Industry: While the precise dates governing the birth years for the biggest generation in history known as millennials vary, (somewhere between 1976 and 2004), there is no dispute that they love their wine
Afternoon Brief, February 10
The Preliminary California Grape Crush Report released today reveals the 2014 winegrape crush was down 7.9% to 3,910,178 from the 2013 record high winegrape crush of 4,245,852 tons...
Afternoon Brief, February 6
UNSW researchers have equipped a vehicle with cameras and robotic technology to help Australian wine producers better predict the coming grape yield, knowledge that could save the local industry as much as $200 million a year...
Afternoon Brief, November 13
Experts Foresee Dynamic Market for Mergers & Acquisitions in 2015:
Wine industry financiers are predicting robust activity for winery and vineyard mergers and acquisitions throughout the remainder of 2014 and heading into the New Year...
People: Paul Mabray – Leading the Wine Industry into the Future
There are people in the Wine Industry that don’t own vineyards or make wine, yet their impact on our business is indisputable. They are...