green-wine
Wine Brands Can Benefit from Marketing Their Sustainability Online
Brands should put sustainability front and center in their online marketing to capture the attention of drinkers who shop their values. By Robin Shreeves   Millennials and Gen Z aren’t embracing wine...
online marketing
Expert Editorial: Does Meta Matter Anymore? What to Make of the Online Advertising Crash
Let’s fact-check some of the claims being thrown around for the current social media advertising crisis. By Susan DeMatei   As 2023 planning kicks into high gear, one question frequently popping up...
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Afternoon Brief, July 25
Foley Family Wines of Santa Rosa President Hugh Reimers Abruptly Leaves Company: Hugh Reimers, a hard-charging Australian wine executive, abruptly left his position this week as president of Foley Family...
Afternoon Brief March 28 Wine Industry Advisor Wine Industry Advisor
Afternoon Brief, March 28
Subscribe to the Afternoon Brief   Trending Story: Chilean Winemaker Learns Napa Lesson Patricio Celedon may be the only winemaker in the world who went to Napa Valley to learn more about winemaking...
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Afternoon Brief, October 11
Subscribe to the Afternoon Brief   Trending Story: Wine Community Rallies to Provide Aid and Resources to Fire Victims Wine industry leaders have formed a support network to provide immediate assistance...
Afternoon Brief September 25 Wine Industry Advisor Wine Industry Advisor
Afternoon Brief, September 25
Subscribe to the Afternoon Brief   Trending Story: A Pathway to Wholesale Success for the Small Producer “There is an inherent David and Goliath dynamic in three-tier distribution,” says...
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Selling Wine Through Facebook Requires the Tenacity for Testing of a Sadistic High School Geometry Teacher Giving Surprise Quizzes
Remember that teacher in high school who relentlessly surprised the class with random, mid-week quizzes? The secret to success of selling wine through Facebook comes down to channeling that bit of her...
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Afternoon Brief, October 19
Treasury Wine Shares Climb to Record After Deal to Buy Diageo U.S., British Assets: Shares in Australia's Treasury Wine Estates Ltd jumped to a record on Monday as investors cheered its $552 million purchase...
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Afternoon Brief, July 14
How Millennials Are Changing The Wine Industry: While the precise dates governing the birth years for the biggest generation in history known as millennials vary, (somewhere between 1976 and 2004), there...
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Afternoon Brief, February 10
The Preliminary California Grape Crush Report released today reveals the 2014 winegrape crush was down 7.9% to 3,910,178 from the 2013 record high winegrape crush of 4,245,852 tons...
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