This year organizers of the 3-day Oregon Wine Experience are hoping to break the $1 million mark as the auction weekend, just like many others across the country, is forced to go online due to COVID-1...
COVID’s Winery Wake Up Call: Winemaking is important, but the wine sales game has changed dramatically...
Five Months In – What We Have Learned: The COVID-19 pandemics effect on the market is essentially five months old now and we have some clearer data and patterns to use to make better decisions...
In the picture, of one my wines Lucky 7 – about 10,000 cases sold in the first two months of launching. Why? because my first wine ‘Friday Monkey’ proved that I am a supplier who’s...
The Secret to Building a Successful Wine Club: Whether your wine business features a brick-and-mortar tasting room, a direct-to-consumer model, or both, having a robust wine club is essential to your...
Solutions and Words of Wisdom from Black Female Vineyard Manager, Brenae Royal: When Blake Gray published his ground-breaking interview with four black wine sales professionals at E&J Gallo, and I read...
These 17 tips will help you in building your online presence and how one can drive their delivery and curbside sales.
1. Define your USP (Unique Selling Proposition).
What makes you stand out?...
The Future of Virtual Wine Tourism: In the past few months, many wineries have had to figure out how to schedule virtual tastings, but this is only one aspect of online wine tourism...
Recession Marketing ProTip: Understanding consumer psychology and the underlying emotions is critical when advertising during a recession.
In the wine industry, we don’t typically analyze consumers’...
By Fiona Fang and Liz Thach
One of the most fascinating aspects of wine, according to many wine aficionados, is that there is always something new to learn. Indeed, with more than 1000 grape varieties...
